Marketing Campaign: Finance, Insurance, & Real Estate
WINNER: Fast Company | #MakeSmallBig with Goldman Sachs and Fast Company
The ultimate goal of #MakeSmallBig was to insert Fast Company & Goldman Sachs’ name into the conversation around National Small Business Week by igniting small business leaders to share motivational lessons and tips to inspire the community.
Fast Company and Goldman Sachs joined forces to heavily engage the FC audience during National Small Business Week and provide thousands of small business owners with guidance and inspiration.
As the go-to source for today’s leading entrepreneurs Fast Company uniquely positioned the campaign to engage the right audience of startup and small business professionals through digital, social, and pre-roll video. The series was received positively, sparking social shares and conversation with the small business community. All in, the campaign received 5MM social impressions and 1.7MM engagement.