Mike Lafavore is returning to Rodale in the newly created position of editorial director to oversee strategy and development of the company’s brand portfolio. He’ll start by working on the magazine he helped launch as editor, Men’s Health.
Previously, the top editors reported into Rodale president Scott Schulman, but as the company continues to refine its mission-driven, healthy-lifestyle positioning, Schulman tells Folio: that it made sense to bring someone in who could help manage those day-to-day interactions.
“It’s been great for me to stay close to the brands and content and we’re in the midst of a big transformation into a healthy lifestyle company, so it’s been important for me to work closely with the editors-in-chief,” says Schulman. “But I thought it would be good to have an editorial director to help me work on editorial strategy and issues that go across the brands.”
While Lafavore will be responsible for the whole magazine portfolio, he’ll initially focus on Men’s Health, which he left in 2000 after working on it for 12 years. During that period, the magazine exploded in popularity, going from a circulation of 100,000 to 1.5 million and branching out into its first of many international editions.
“I’ve been gone for 15 years,” says Lafavore. “The re-entry into the company and starting with Men’s Health is the most comfortable for me. Also, I built the magazine to 1.5 million circulation. I learned a lot of lessons, mainly through trail and error, and I’m looking forward to sharing those lessons with the folks here. For me, it’s a logical re-entry back into Rodale.”
Most recently Lafavore was a consulting editor at Maxim, where he was previously editorial director, a post he held at Meredith as well. He’ll officially start on October 1st.