Mental Floss Shutters Print Magazine
After 15 years, the November/December issue will be its last.
Updated: Friday, Sept. 30 at 1:51 pm.
Mental Floss, the magazine that launched out of a Duke University dorm room in 2001 and subsequently grew into a 150,000-circulation bimonthly title, has announced the shuttering of its print edition after 15 years.
The title will continue as a digital-only brand, according to both an Instagram post by editor-in-chief Jessanne Collins and a note provided to Folio: from co-founders Will Pearson and Mangesh Hattikudur, which will appear in the November/December issue, Mental Floss's last.
"While this is the final issue of mental_floss magazine, we’re hoping it’s not the last you’ll hear from us," wrote Pearson and Hattikudur in the note. "We’ve loved creating a print product, but fighting for space on the newsstand and Pony Expressing issues to doorsteps are no longer the best ways to get you the stories you want. There are more than 20 million Flossers reading and watching mental_floss online, and for us, it feels like there are so many opportunities for new adventures."
Collins, as well as "some" of Mental Floss's other longtime magazine staffers, will stay on as the brand goes all-digital, according to a statement.
The announcement comes months after the April departure of publisher Molly Bechert for The Washington Post. She was replaced by former TastingTable.com publisher Amie Deutch, who was brought in to further capitalize on the brand's growing digital presence and heavy expansion into video content. MentalFloss.com receives about 20 million unique monthly visitors, according to owner Dennis Publishing, more than doubling its traffic since 2015.
Purchased by Dennis in 2011, Mental Floss earned a litany of industry awards over its 15-year print run, and was named a finalist for General Excellence-Print at the 2013 National Magazine Awards. According to Politico, current subscribers to Mental Floss will begin receiving The Week, another Dennis title, in its place.
Update: A spokeswoman for Mental Floss has provided the following statement:
In 2001, Mental Floss magazine was launched from a dorm room. Fifteen years later, the Mental Floss mission hasn't changed: we continue to deliver a compelling mix of knowledge and entertainment. Today, however, over 20 million readers engage with Mental Floss each month. The growth we have realized has come about as we've transitioned from our legacy Print product to a powerful digital & video Brand. And while we are incredibly proud of what the magazine has accomplished, we have decided to complete the transition to a digital company and will cease publication of the print magazine at the end of the year. This was not an easy decision, but we are forever grateful to everyone who’s ever been involved in producing it and equally grateful to all of our readers and advertisers. We are also pleased that our magazine editor, Jessanne Collins, and some of our other long-time magazine staff members, will be staying on with the company to help us continue to fulfill our mission.