Time Inc.’s former CTO, Abe Cytryn, is joining Magzter in the same role as the digital newsstand company preps a series of new features for both publishers and consumers.
On the publisher side, Magzter is rolling out a tool that will allow clients to add interactivity to their magazines using a simplified WYSIWYG editor tool. The company has already been exploring this option on the B2B side of its business and with select consumer-facing brands.
Cytryn, well-versed in the challenges of digital magazine production from his 15 years at Time Inc., says it’ll ease the burden on publishers while improve the product.
“Publishers typically have up to an additional 25- to 30-percent effort in workflow for creating digital magazines,” he says. “In addition, there are a number of licensing costs for various platforms.”
Cytryn and Magzter are also planning to overhaul their app to emphasize discovery for users, leveraging its 5,000 titles—a big competitive advantage in the digital newsstand marketplace.
“This is where I am most passionate and excited,” he says. “We plan to make a significant leap in the design and overall experience to better capture and delight readers in a way that is not happening right now. Given our global breadth, we are uniquely positioned to offer value and discovery.”