magCulture Brings Passion for Print Across the Atlantic | News & Notes
Surfer mag celebrates women, another piece of the Time Inc. legacy disappears, and more industry notes.
magCulture invades New York
“The new generation of [indy magazines] have reminded us of the essential power of print as a medium: its physical and tactile qualities, the way it engages multiple senses and, perhaps most vitally today, the way printed content can’t be altered or deleted,” Jeremy Leslie, founder of magCulture, told Robert Newman in an interview for the Society of Publication Designers this week. “It’s on the record!’
Leslie—an industry veteran in his own right—started magCulture a decade ago as a magazine review site, later expanding the operation to include a design studio, and, since 2016, a brick-and-mortar shop in London with a regularly rotating stock of some 400 magazines from around the world.
Beginning in 2013, he’s also extended the magCulture brand into a series of live events in London, most notably the annual ModMag symposium, meant to highlight brilliant work being done in magazine editorial design. Five years on, Leslie says he first got the idea to hold a New York edition of ModMag from, fittingly, New York magazine editor Adam Moss, who appeared at the 2014 event.
And so, next Wednesday, ModMag NY Edition marks its debut at the Parsons School of Design, with a program featuring Bon Appetit creative director Michele Outland; Gail Bichler, design director for The New York Times Magazine; and former Businessweek creative director Richard Turley, among other heavy hitters.
In addition to the May 30 conference, a pop-up version of the magCulture shop is open daily from 10am to 6pm at Vitsoe, 33 Bond St. in Manhattan.
“The overarching idea is to celebrate what we do as magazine makers, but threaded through the day is this theme of the life and death of magazines,” added Leslie in the interview. “Magazines reflect their time, they inevitably come and go and we need to understand that and not freak every time another title shutters.”
Surfer mag celebrates women
“For the entirety of the modern surfing era, the ‘ideal’ approach to riding waves has been decidedly masculine,” writes Ashtyn Douglas, managing editor of The Enthusiast Network’s Surfer magazine, in an editor’s note opening the title’s June issue, on newsstands this week.
Accompanied by the tagline, “Surfing Through Her Eyes,” the magazine’s cover image was shot by Joni Sternbach, one of several female surf photographers included in the article “The Female Gaze.” For another story, Douglas spent time with Bethany Hamilton, the pro surfer who lost her left arm to a shark attack at age 13, but returned to the sport just a month later.
Those are just two of a slew of features throughout the issue devoted to female voices from the world of surfing, following in the footsteps of other titles embracing gender diversity in their coverage of the outdoor enthusiast space in recent years, particularly Outside.
“I’ll be the first to admit that Outside can do a much better job covering women,” wrote deputy editor in a note opening that magazine’s May 2017 women’s issue. “It’s something we discuss often, and every month we read letters from subscribers asking about it.”
Douglas writes that, as the female representative on Surfer‘s seven-member editorial team, she felt a responsibility to address issues like discrimination, harassment, and pay disparity, but that the core of each of these issues is a common underlying “lack of respect” and “a culture failing to celebrate them as unique individuals.”
“Female surfers have never been more talented and empowered than they are today, and this new issue is a front-to-back page celebration of just that,” adds Douglas. “So if there’s one thing I hope this issue accomplishes, it’s that you—whatever gender you identify with—will take a moment to appreciate the women in these pages and at your local surf spot.”
Speaking of which…
The Folio: Top Women in Media, our annual list that recognizes a handful of our female colleagues who are bringing the media industry to new heights, culminates in a celebratory luncheon on Thursday, June 7 in Midtown Manhattan.
Among those in attendance will be Maya Ajmera, CEO of the Society for Science and the Public and publisher of its bi-weekly journal, Science News. Ajmera arrived at a time when financial circumstances were growing desperate at Science News, which had totaled more than $10 million in losses for the Society over the previous decade.
In the four years since taking the reins, Ajmera helped turn around the media group’s finances, prioritizing marketing and sponsorships and diversifying the publication’s revenue mix. She also implemented the Science News in High Schools program, which provides millions of students with free access to issues of Science News as well as its online counterparts.
When she isn’t making the world a more scientifically literate place to live, Ajmera’s accomplishments extend far beyond publishing. The Global Fund for Children, a non-profit founded by Ajmera when she was just 25 years old, has awarded over $40 million in grants to more than 600 grassroots organizations in 78 countries, benefiting an estimated 10 million of the world’s most vulnerable children.
Join us in celebrating Maya and the entire 2018 class of Folio: Top Women in Media on June 7 at the Edison Ballroom in New York.
Time Inc. is officially retired
The name, that is.
Following the much maligned removal of the Time Inc. name (both from its former corporate offices and staffers’ LinkedIn accounts) after its acquisition by Meredith Corp. earlier this year, the brand, practically synonymous with mass-market magazine publishing for the better part of the last century, has now officially been retired on both sides of the Atlantic.
Time Inc. UK, sold by Meredith to London-based private equity firm Epiris LLC in March, announced today that it is rebranding as TI Media, effective June 11.
CEO Marcus Rich said the new name is meant to invoke both Time Inc. and the UK division’s predecessor, IPC Media, but also “to be adaptable to suit the ways we will evolve and look to extend that success under our new ownership.”
Time Inc. UK operates about 45 print and digital media brands, including Wallpaper*, NME, Women’s Weekly, and Country Life.
The news follows last week’s announcement that Meredith Corp. has rebranded the company’s in-house TV studio, Time Inc. Productions, as Four M Studios.
New on the job board…
Content marketing agency Manifest seeks a full-time copy editor to join its Washington, D.C. studio. Meticulous attention to detail, five-plus years’ experience, and proficiency with AP Style and Adobe Creative Suite required.
See this and other new job openings at careers.foliomag.com.
The MPA released its monthly list of the top performing magazine brands in April (among its member organizations, at least), with AFAR achieving the biggest year-over-year increase in combined readership for its print magazine and accompanying digital edition, according to data sourced from GfK MRI. With a coverline of “Travel Unplugged,” AFAR‘s March/April edition garnered a 38-percent larger readership in April 2018 than in the same period last year.
Other winners included Bonnier’s Motorcyclist (37 percent), Meredith’s FamilyFun (32 percent), and New York magazine (31 percent), which released two issues in April, one featuring a stoic looking Cynthia Nixon embarking on her run for the state’s governorship, and another featuring a pig-nosed President Donald Trump and the tagline, “It’s the Corruption, Stupid.” One can surmise which of the two drove the big jump in readership.