Social engagements were healthy for magazine brands in September across Facebook, Twitter, Google+ and Instagram, especially when it came to epicurean, shelter/home and pop culture & celebrity interests. This, according to data compiled in sister publication min, using True Social Metrics, across more than 150 brands.
While food and shelter/home have the highest volume of shares, pop culture & celebrity drove the most conversations through replies. However, of the top 10 publications by engagement per post, Better Homes and Gardens led the pack in replies.
Women have the highest rates of engagement in all KPIs across all brands by readership type. But brands like National Geographic and Rolling Stone both have a dual readership demographic placed first and sixth in the top 10, respectively. And Street Rodder, which has a large male readership, placed second overall.