There were more magazine startups in 2014 than there were last year, but nearly twice as many titles stopped publication when compared to 2013, according to research firm, MediaFinder.
With 190 launches and 99 closures this year, a net gain of 91 is ultimately a positive sign for the industry, which boasts more than 16,000 titles in the U.S. and Canada, though the pace of additions has slowed over the last three years. Two magazines were added for every one that closed in 2014—a ratio that had been closer to 3-to-1 in each of the last two years.
As the business has stabilized following a tumultuous 2009 that saw 428 magazines stop publishing and a net loss of more than 150 titles, net gains reached a height in 2012 with 145 magazines added. A slight drop off to 129 net additions last year declined even further to 91 in 2014.
Regional (23 launches), health (8) and epicurean (6) categories led the way in consumer launches, while automotive and crafts verticals saw the most closings, though MediaFinder wouldn't provide exact numbers. The company turmoil at Source Interlink and the shutdown of All American Crafts as reasons for the sector declines.
B2B saw 47 new titles enter the market and 27 magazines close, for a net gain of 20. That's more than 3-times the net gain last year (6).