On Dec. 2, Washington Post president Stephen Hills hired two-year Time Inc. group publisher of news and business Jed Hartman as chief revenue officer. It caps an impressive 2014 for Hartman, who directed the successful relaunches and redesigns of Fortune.com, Money.com and Time.com which help lead to his designation as min’s 2014 “Publisher of the Year.”
Hartman was on the Time Inc. fast track since rejoining in March 2010 as worldwide publisher of Fortune and the former CNN Money after ending a three-year stint as The Week publisher. Hartman turned Fortune’s conferences into what Time Inc. News and Sports Group president Todd Larsen called a “booming business,” that led to Larsen extending his purview to Money and Time in Oct. 2012.
Larsen now has two key openings to fill: Hartman’s and that of Time publisher, where Moritz Loew left after one year on Nov. 14.
Hills can empathize, because he was in a similar predicament after Kevin Gentzel ended 1½ years as Washington Post CRO on Oct. 20 to become Yahoo Media’s first head of advertising. (As 2010-2012 Forbes Media CRO, Gentzel has a similar background to Hartman.)
“In Jed Hartman, we are fortunate to have found a seasoned sales leader with a proven track record of creating significant revenue growth across all platforms,” said Hills. “We are thrilled to have Jed leading our advertising organization and building on the tremendous success we have seen in the marketplace.”
Hartman’s WP start is Dec, 15, and, as with Gentzel, he will work out of both Washington and New York.