June 2008
Atlantic Rising
The Atlantic’s May cover story was classic Atlantic: a provocative think piece with the coverline, “Is Israel Finished?” that explores the future of Israel. But the story wasn’t over in print.
Adapt or Decline
There’s no resisting the trend. To survive, magazine businesses are compelled to diversify beyond the printed page, whether they want to—or know how to—or not. They’re also compelled to stare down the harsh realities of rising paper, ink and distribution...
How Magazines Fit the Mobile Space
“Inevitable” is the way Anil Malhotra, senior VP of marketing at Bango Inc., views mobile delivery of publications. So far, publishers use mobile delivery primarily for promotional purposes and to keep up with new technology. Posting the current issue of...
Do-It-Yourself Mobile Delivery
Publishers first used the Web to post static pages from the magazine. Then, to make money, they had to create some Internet-based experiences so users could interact. That’s when the Web really started to take off. “Mobile is following the...
Face Up: Dairy Herd Management
Issue: April 2008Frequency: MonthlyLaunched: Fall 1965Circ: 62,500Editor: Tom QuaifePublishing Company: Vance PublishingArt Director: Rhana Castle
Marketing to Millennials
Take a look at any teen Web site and you’ll see that it takes a lot of bells and whistles to attract the Millennials, or Gen Y—the age group that has always known the Internet, and the immediacy and interactivity...
Budgets 2009: Accounting For the Economy and the Digital Shift
As we move deeper into the second quarter, publishers are beginning to consider their budgets for 2009. How should they adjust their budgeting process to account for the economy and the shift toward digital? How will they rework the budget...
Gilbane Study: Digital Magazines Post Rapid Reader Growth Yet Market Penetration Slips
Digital magazine usage is soaring among b-to-b readers but hasn’t sustained a similar pace with consumers, despite a steady increase in the number of consumer readers, according to “Digital Magazine and Newspaper Editions,” conducted by the Gilbane Group.
M&A Scorecard | June 2008
April 24Buyer: CondéNetSeller: SFO MediaSale Price: N/AMultiple: N/AThe deal behind the deal: Condé Nast’s digital arm, CondéNet, has acquired SFO Media, publisher of travel blogs HotelChatter.com and Jaunted.com.
Managing Freelancers and Archives
Copyright. Warrantees. Indemnification. Publishers today are gingerly feeling their way through a new freelance process as it relates to content rights and digital media.
Those Curious Captions
Lately I have noticed a few trendy magazines using photos without captions (called cutlines in some offices). The reader is supposed to figure out who the people in the photo are and what they are doing—presumably by reading the story....
Managing The Techies
We have a good problem at Storm Mountain Publishing, publishers of Freeskier and Snowboard.
Advertising Sales Salary Survey
Advertising sales is a hot field to be in right now. According to FOLIO:’s Industry Job Trends report from March, it’s one of the most in-demand areas of magazine publishing—so much so that Discover Media’s CEO Henry Donahue said demand...
How Publishing CEOs Can Earn Back the Trust
At the American Business Media spring meeting last month, incoming ABM chairman and Meister Media CEO Gary Fitzgerald opened the general session by saying, “It’s time for leaders to lead.”
