January / February 2016
The consumer, not the print magazine, now resides at the hub of the business model.
Leading publishers identify the trends that will most impact them in 2016, and how they’re positioning their companies to capitalize.
Four publishers share tips for closing deals, dealing with programmatic, handling RFPs, and more.
From content to the exhibit floor and entire show formats, resetting your live event strategy can spark a resurgence for one of your biggest revenue streams.
Tips from some of today’s top designers on what goes into covers that build audience relationships and move brands forward.
Matt Strelecki and Dean Abatemarco critique the January 18 cover.
Subscription-based video service seeks to become “Netflix for gearheads.”
Enthusiast content aligns especially well with topic-relevant coursework.
Maintaining a direct audience relationship is key in generating revenue from enthusiast-branded events.
Folio: and Kantar Media team up for a survey that finds media companies get less ad-agency face time and faster RFP turnaround demands, but potentially valuable sales support remains minimal.
From list growth to mobile, there are plenty of ways to boost your email marketing tactics.
Non-traditional products and services are key for fulfillment providers, publishing clients alike, according to the 2016 Fulfillment Services Bureau Survey.
[Infographic] Surprising stats from around the industry.