January / February 2016
The Untold Story of How Magazine Media is Winning
The consumer, not the print magazine, now resides at the hub of the business model.
Outlook 2016: Trends that Matter
Leading publishers identify the trends that will most impact them in 2016, and how they’re positioning their companies to capitalize.
Secrets of the Top Sellers
Four publishers share tips for closing deals, dealing with programmatic, handling RFPs, and more.
New Thinking for New Events
From content to the exhibit floor and entire show formats, resetting your live event strategy can spark a resurgence for one of your biggest revenue streams.
Creating the Most Compelling Cover Concepts
Tips from some of today’s top designers on what goes into covers that build audience relationships and move brands forward.
Face Up: Bloomberg Businessweek
Matt Strelecki and Dean Abatemarco critique the January 18 cover.
Case Study: TEN Debuts Motor Trend OnDemand Platform
Subscription-based video service seeks to become “Netflix for gearheads.”
Case Study: Bonnier Launches E-Learning Platform
Enthusiast content aligns especially well with topic-relevant coursework.
Case Study: Garden & Gun Aims to Expand Live Events
Maintaining a direct audience relationship is key in generating revenue from enthusiast-branded events.
A Strategy for Declining Revenue?
Folio: and Kantar Media team up for a survey that finds media companies get less ad-agency face time and faster RFP turnaround demands, but potentially valuable sales support remains minimal.
Lackluster Email Performance? Try These Tips
From list growth to mobile, there are plenty of ways to boost your email marketing tactics.
Digital and Data Drive Growth in Fulfillment Services
Non-traditional products and services are key for fulfillment providers, publishing clients alike, according to the 2016 Fulfillment Services Bureau Survey.
Where’s the Smart Money Going in Magazine Media?
[Infographic] Surprising stats from around the industry.
