August / September 2015
Advertising’s Existential Moment
The value of traditional advertising is no longer clear. New formats create as many problems as they solve.
Selling To Grow
Why Dwell Media made the surprising move to divest its flagship event Dwell on Design.
Powering Marketing Services with Data
It’s one thing to say you’re using big data, it’s another to build a business off of it.
Managing the Message
Association media groups are incorporating marketing communications with traditional content delivery strategies for a much more powerful voice of advocacy.
Redbook Knows What It Means to “Keep It Real”
Editor-in-chief Meredith Rollins describes how the magazine’s Real Women Style Awards struck the right chord with its readers.
Face Up: Women’s Running
Women’s Running Issue: August 2015 Editor: Jessica Sebor Art Director: Erin Douglas Publishing company: Competitor Group Circulation: 45,000 Magazine covers are designed to make some kind of statement,
Getting Creative With Accountability
Publishers are using new methods to give advertisers a better picture of ROI.
Size Doesn’t Matter
Perspectives on scale from two publishing CEOs.
