April/May 2015
Startup Strategies
How two publishers are taking very different approaches to market expansions.
Snow Globes & Golden Nuggets: The Secrets to Cygnus’ Remarkable Divestment Strategy
A behind-the-scenes look at how the B2B media company turned itself around and sold off its assets one at a time—all while keeping its staff from running for the exits.
Spend It to Make It
Four media execs explain how a single, major strategic investment took their company to the next level.
12 Things You Need to Know About Ad Ops Right now
Bottom line: Bulk audience buys are so over.
Big Deals and What They Mean
Audience, geography, events and investors loom large over the market.
Association Publishers, Keep Your Board Close
The more your board knows about the publishing group's member value, the better positioned you'll be to get, or keep, the resources you need.
Relationship Selling: Has Its Time Passed?
There’s a growing disconnect between buyers and sellers.
Pitch Session: The Story Meeting Has Evolved
Publishers have figured out that audiences want different things from print and digital products, but the newsroom has lagged behind.
Cover Ads: Buzzy, But Not Common
The practice still courts controversy, but only about 13 percent of magazines tracked ran cover ads in the last 12 months.
Pulitzer Process
How a non-profit journalism organization turned a side note in a government report into a Pulitzer-winning story.
Face Up: Audubon
Critiques of leading magazine covers.
Digital Editions: Are They About to Catch Fire?
Readership lags for some, but a confluence of technology may cause that to change. Fast.
