While it’s natural to worry about how the publishing industry is going to attract the next generation of media leaders, the fact is the industry is already seeing a demographic shift, with younger people taking on more leadership roles.
Magazine publishers are embracing software-as-a-service (“SaaS”) solutions in an attempt to save money and time. Recently, research firm IDC announced the SaaS market reached $13.1 billion in revenue and would experience compound annual growth near 26 percent through 2014.
For a lot of publishers, creating an app for Apple’s iPad is like blazing a new trail—in more ways than one.
The definition of “landing page” is changing as the Web site homepage takes a back seat to external channels such as Facebook, and visitors today more often than not first arrive on internal pages at a publisher’s site thanks to...
UBM has launched a new integrated marketing services company called DeusM that will leverage “business social media” as its primary offering.
The technologies and tools for building Web sites has changed so much in the last few years, what used to be seen as a huge time and financial investment can be done within days for a fraction of the old...
CLICK HERE A PDF OF THE 2010 ASSOCIATION SURVEY CHARTS