October 2012

Examining The Marketing Dollar Divide

As the media landscape continues to become increasingly fragmented, marketers and advertising agencies are following suit in the ways they’re slicing and dicing their budgets across print and digital with publishing companies and magazines. In consumer publishing, fostering creative and...

Five Favorite Online Edit Tools

More than anything, maintaining a website is about keeping its content relevant and up-to-date.Thousands of tools—from all-inclusive content management systems to sidebar widgets—can help online editors manage the task.

The Magazine Medic

THE PATIENT: The HumanistAGE: 71 yearsVITALS: WeakPROGNOSIS: StasisWe imagine our patient as a candidate for a blind date. The other party asks, “Is she pretty?”  “Well, uh, not exactly,” we answer.