October 2010
Face Up: Automobile
MAGSTATSRedesign Effetive with: August 2010 IssueFrequency: MonthlyLaunched: 1986Circ: 562,569Publishing Company: Source Interlink MediaCreative Director: Kelly Murphy
Game Changers
Back in 2002, when the digital strategy for most publishers still revolved around posting magazine stories to Web sites, the Financial Times adopted a strategy that previewed what was to come: charging online readers for content.
Paper Outlook 2011
What a difference a year makes in the graphic paper market! Last October, lead times were so short paper was available almost “on demand.“ Mills became customer centric, willing to make almost any grade and basis weight they had the...
How ParentingWeekly Drove Online CPMs Over $30
Ad networks are an easy way for publishers to generate ancillary revenue online, but the ubiquity of those same ad networks is also driving down the price of online advertising.
Putting the Ad in iPad
Some have referred to the current marketplace as the ‘golden age’ of online advertising, with the advent of 3G technology and the iPad craze. But the publishing industry seems to be missing out on at least part of what could...
FOLIO: Special 2010 Green Publishing Report
The magazine industry has a love/hate relationship with environmentally-friendly publishing. On the one hand, who isn’t in favor of being green? It offers a social benefit, as well as a brand benefit to tout one’s commitment to green publishing.
FOLIO:’s 2010 Consumer Magazine CEO Survey
Executive and ownership changes are coming fast and furious in the consumer magazine world. The summer kicked off with Hearst Magazines announcing Cathie Black was moving to chairman, to be replaced by former Condé Nast group president David Carey (Condé...
Would These Editors Hire You?
“An editor’s role will never be what it was just five years ago.”
