September 2010
The State of the Printed Magazine Supply Chain in a “Digital World”
The prediction of the demise of the printed magazine is extremely premature. Why? Because the printed magazine supply chain has evolved through innovations and collaboration throughout the supply chain. However, there remain a couple huge issues that can make all...
Below The Line: The Shift to Marketing Services
This year the publishing catchphrase is “marketing services” (with of course, a strong social media component).
Face Up: SCMagazine
MAGSTATSIssue: July 2010Frequency: MonthlyLaunched: 1989Circ: 50,000Publishing Company: Haymarket Media Inc.Art Director: Brian Jackson
Executive Shakeup
One almost needs a flow chart to keep track of the barrage of high-profile executive changes at consumer publishing companies over the last two months.
Broadband, Narrow Minds
In case you hadn’t noticed, there have been a few changes in our industry of late. This thing called the Internet has become rather popular, and that’s made life difficult for those of us with publications still made out of...
Paper Choices
Consumption of printing and writing papers saw a significant drop in 2009, due in part to the global recession, according to the AF&PA. This year, coated groundwood grades saw an uptick in mill inventories by 0.8 percent in May and...
Building a List Strategy for E-Marketing
How many marketing e-mails does your company send out each day?
