August 2011
Face Up: V Magazine
MAGSTATSIssue: July/August 2011, V72 Frequency: Bi-MonthlyLaunched: 1999Circ: 85,000Publisher: Visionaire PublishingArt Director: Sandra KangEditor-in-Chief: Stephen Gan
From the August issue of FOLIO: The Making of Marines
Marines is the official magazine of the United States Marine Corps, a communications mainstay for five key audiences: active Marines, families of Marines,
The 10 Dumbest Things I’ve Heard This Year
When you deal with a lot of people, along with the brilliant stuff comes very dumb stuff as well. Inexperienced voices should be forgiven but when the big and powerful make appalling statements you have to ask yourself how they...
Consumer Ad Pages Flat in First Half 2011
In the first half of 2011, the magazine industry was abuzz with news of the latest digital editions, Apple’s subscription mandates for publishers selling their wares through the App Store and those stepping away from Apple’s model to go the...
If Print Isn’t Dead, Why is Publishing Still in Trouble?
At the Yale Publishing Conference, which took place last month in New Haven, CT, big names in magazine publishing were in attendance, both as students and teachers.
Can Editors Make the Jump to Marketing Services?
“Content is king” once again, at least when it comes to marketing services (original content for many dedicated publishing brands has largely given way to more cost-effective strategies of aggregation and curation).
Meredith Guarantees Print ROI for Select Advertisers
Meredith Corp.—publisher of titles such as Better Homes & Gardens and Ladies Home Journal—has introduced The Meredith Engagement Dividend, a product that offers advertisers guaranteed sales for their investment in Meredith magazines.
The Magazine Medic
THE PATIENT: Harper’s MagazineAGE: 161 yearsVITALS: WeakPROGNOSIS: Downward spiral
Lessons from an Entrepreneurial Editor
In 2010, former Fortune editor David Kirkpatrick teamed up with other ex-Fortune colleagues to form Techonomy, a new media business aimed at convincing leaders from all sectors that technological and social invention is critical.
Conde Nast, Other Publishers Look to Standardize Metrics in Digital Editions
Digital editions, the oft-dubbed “Wild West” of the publishing world, may be charted in the near future. Many publishers are investing large amounts of time and resources to navigating user behavior in tablet editions of magazines, and this data is...
The Business of Content
Content has always been considered a loss-leader among publishers. However, in the glory days of print, advertising and circulation revenue easily paid for long-form, in-depth content of limited frequency.
2011 Editorial Salary Survey
While all levels of editors are finding themselves with increasing responsibilities and decreasing resources, at least some of those surveyed are seeing relief in their paychecks. However, the editorial categories that experienced monetary gain are certainly earning their dollars.
