July 2009

Face Up: Foreign Policy

Issue: May/June 2009Frequency: Bi-monthly Launched: 1970Circ: 100,000Editor-in-Chief: Moisés NaímPublishing Company: Slate Group

So, What Business Are You In?

Integrated. Engaged. Customer focused. We’ve all heard the buzz words but what do they actually mean? A little more than halfway through the worst year in the publishing industry in recent memory, just about everyone has gotten the message that...

Sharon Rowlands

Our core asset is the data—both structured and textual—that our staff creates. Of course, we are platform neutral—our audiences want to consume information in multiple formats.  The key is to understand that different platforms serve different purposes.

David Nussbaum

We see it as being totally integrated. That feeds into the whole community structure. F+W serves 15 “passion” markets. Previously, we were serving these markets with four different groups (books, interactive, magazines, events) that worked independently of the other verticals.

John Loughlin

There is no question that historically our business has grown out of, and is still dominated by, magazine publishing.

Justin Smith

The really successful media players understand it’s a totally different game. We look at ourselves less as being in the content business and more as being in the business of serving customer segments.

Brian Rowland

Rowland Publishing has defined a specific geographic region to serve the 16 counties of Northwest Florida, which is essentially the 850 area code.

Scott McCafferty

WTWH Media, LLC recognizes two main drivers in the marketplace, among many others, that set the pace and tone of its businesses.

William Pollak

Incisive is part of the b-to-b group that has moved from the four-legged stool (print, online, events, data) to thinking about revenue generation—or, what the revenue return is on everything we do. Some questions we ask ourselves are: ‘What’s the...

Larry Burstein

We are a content generating company that also generates revenue—we’re not just a revenue generation business.

Deborah Esayian

Emmis Publishing’s digital assets are going through a transformation. Our staff is learning the creative aspects of the Web and how to sell this type of digital inventory. Many of our magazines are beginning to see themselves as true brands...

Kathleen Kennedy

In 2005, we changed our methodology from thinking about Technology Review as a three-legged stool and consolidated everything (editorial, sales, business).

Charlie McCurdy

If I had to boil it down, Canon Communications is in the customer service business. That’s not a totally novel way of defining a b-to-b media company these days, but it’s an appropriate one.

Magazine M&A: Waiting to Rise from the Dead

There were 129 Media Transactions in the first quarter of 2009, down 36 percent from the first quarter of 2008, according to media banker the Jordan, Edmiston Group. Deal values, meanwhile, plummeted 91 percent to a combined $1.3 billion.

That’s Editainment

Newsweek raised a few editorial brows recently with an issue (June 15) edited by Stephen Colbert, the political satirist who plays an egomaniacal right-wing talk-show host on Comedy Central.

Is 28 Percent Sell-Through Just Fine After All?

In early May, during an otherwise unassuming panel at the Independent Magazine Group’s annual conference in Boulder, Colorado, Bryan Welch, publisher of Topeka, Kansas-based Ogden Publications, made a surprising case for the lower end of newsstand efficiency. “If you’re profitable...

Ten Best Practices for Successful Proposals

The most overused phrase of the last year is “in this economy.” As publishers, it is time to embrace the challenges ahead and learn to move forward. This industry’s best bet is to take a good, hard look at its...

Tips and Quick Hits from Audience Development 2009

Last month, FOLIO:’s sister magazine, Audience Development, held its annual conference, which focused on the changing role of circulators and the best practices they need to apply to a job—which, like almost every publishing discipline—is becoming more focused on digital...

Custom Publishing Case Studies

It’s been one of the strongest areas of magazine publishing and a source of growth for independent publishers looking for a new revenue stream. But even custom publishing hasn’t been immune to the downturn—spending on custom publishing fell 20 percent...

Hammock Builds Social Network for SNAP Conference

Project: SNAP ConferenceLaunched: March 2009Custom Shop: Hammock Inc. For association publishers—whose mission is social by definition—the concept of an online community is not only natural—it’s vital.

Flying Solo: Managing an Association Mag By Yourself

While few editors work completely alone—most have freelancers and supervisors close at hand—at least 30 session attendees at the 2009 Association Media & Publishing (formerly SNAP) conference last month indicated that they are, in fact, alone at the helm when...

Creating a Lead-Gen Engine

One of the hottest topics in the industry right now is lead generation. Certainly not a new practice, publishers are ramping up their efforts to capture even more information about their readers to turn that data into advertiser gold.

Incoming Playboy CEO: ‘I Believe the Magazine Will Come Back’

In early June—a little less than six months after Christie Hefner, daughter of founder Hugh Hefner, stepped down after a 20-year run as CEO of Playboy Enterprises—the company appointed Scott Flanders as its new chief executive.The president and CEO of...

Big-Time Events on a Small-Time Budget

Food and wine festivals, national speaker series and magazine-sponsored houses are not new ideas, but they are usually the domain of mass consumer magazines with deep pockets. However, 12,000-circ.

Print Recovery By 2013?

Print advertising will fall 22.8 percent to 9.8 billion between 2008 and 2010 but will rise 14.3 percent to $11.2 billion by 2013, according to PricewaterhouseCoopers’ new Global Entertainment and Media Outlook. However, circulation spending will continue to fall to...