June 2013
Face Up: The Washingtonian
MAGSTATS
One-Page Wonder: Infinite Scroll
Ending an article is no problem in print: You get to the bottom and the reader knows to turn the page.A reader’s next step is less defined online. They may stick with you, but it’s more likely they’ll leave.
Community Starts at the Homepage: A Cure for the Common Comment
Commenting has been a featured element on content-focused websites for several years now. Yet, many publishers are burying the comment feed at the bottom of a page, hoping it won’t distract readers away from the headlined stories.
How to Prevent a Twitter Hack
Recent Twitter hacks done this spring by a group called the Syrian Electronic Army (SEA) on the Associated Press and The Onion have brought attention to the vulnerability of a media organization’s social media account.
Making Sense of Marketing Services
For all the activity around “marketing services,” publishers in general still have a lot to learn when setting up a sales operation around this kind of service strategy. The lessons typically center on three core buckets: Culture, market approach and...
Ripping Off the Band-Aid
When a print magazine transitions to digital-only, the idea that it’s a knee-jerk, last-ditch effort to keep a dying brand alive is not unique to media industry navel-gazers. A brand’s audience can smell it a mile away, too.
