June 2012

The Acquired

Acquisitions allow companies to make rapid changes to their corporate structure and are often a way to play catch-up with a marketplace that’s moving faster than organic growth can keep up. The call for diversification has been going on quite...

Profiles in Social Media Marketing

At this point, social media has moved way beyond simply being a channel to build an audience that interacts with a brand through frequent content updates.

New Developments in Marketing Services

Marketing services caught fire in 2011, with major b-to-b and consumer publishers, and even regional media companies getting in the game. A new revenue stream from advertisers outside print pages excited publishers, as ad pages aren’t recovering the way initially...

Driving New Revenue Through Telemarketing

B-to-b publishers are going to market with more products than ever—including their own and those of their clients. The advantage they offer, of course, is a narrow, targeted audience. The challenge they face is to avoid tapping out that audience,...

Negotiating with Printers

Choosing the right printer is, arguably, the most important decision a production director has to make.

ABC, GfK MRI Step Up Audience Measurement Efforts

There are now more avenues for quantifying media’s reach—both the Audit Bureau of Circulations, and media research company GfK MRI, have introduced new tools for publishers that can help provide a clearer picture of who readers are, and how many...