June 2010

Face Up: Residential Systems

MAGSTATSIssue: May 2010Frequency: MonthlyLaunched: 2000Circ: 20,000Publishing Company: Newbay MediaArt Director: Todd Berkowitz

Media Mavericks

SEE ALSO: FOLIO: Video: Christian Science Monitor Publisher Jonathan Wells

Hitting the Ground Running

Source Interlink, the distributor that added publishing to its corporate platform with the purchase of Primedia’s Enthusiast Group in 2007, has had a rough 18 months.

The Automation of Lists

When it comes to renting lists the process can still be a long and complicated one between searching for the right lists, choosing selections, completing the transaction and executing the campaign. But both publishers and vendors are coming up with...

How Business.com Traces the Transaction Path

Business.com, the destination site that helps b-to-b buyers research their purchase decisions, determined in 2009 that standard analytics packages were not helping marketers figure out how buyers were making their way to the all-impo

Revamping Digital Editions for Growth

Even today, many publishers turn to digital editions simply as a straight replica of the print product.But at a recent FOLIO: Webinar, “State of the Art in Digital Magazines,” two b-to-b publishers shared how they have refigured their digital edition...

Profiles in Integrated Sales

Advertisers these days are pushing marketing that has a transactional goal at the end of the campaign. These programs are data intensive and reflect the need to make sales happen now rather than building awareness with a branding effort.

City and Regionals on the Mend

The city and regional magazine market has experienced a flurry of ownership changes in recent months: CurtCo Publishing divested its regional magazine stable by selling San Diego to Desert Publications as well as Sarasota and Gulfshore Life back to former...

B-to-B CEOs Discuss Biggest Challenges at Annual ABM Meeting

B-to-B media executives from all over the country gathered in Charleston, South Carolina for ABM’s annual meeting last month called “New Ideas, New Revenue, New Profits.” While strategies such as lead generation, content marketing and data products were featured panel...

Online Casino: Odds Are Murdoch Will Buy Newsweek

Forget betting on which team will make it to this year’s NBA championship or who will take home the 2010 World Cup trophy. Now that Newsweek is up for sale, you can place bets on which company will acquire the...

Measuring Your App Usage

Publishers developing apps for mobile and tablet devices have some choices among analytics service providers—as well as some strategic decisions about how that data will be used.