June 2007

Education-Based Circulation Marketing

About five months ago Texas Monthly's senior management team decided to tackle a big industry issue: Reader engagement.

Online Ethics Debated

B-to-b publishing consultant and influential blogger Paul Conley accused tech publisher Ziff Davis in May of running astray of editorial ethics with its online content.

Search engine optimization has become a critical component in publishers' online toolkits, and smaller publishers with limited staff, budgets and resources are fine-tuning their SEO efforts to leverage only their most critical content features.

Postal Paranoia

The postal rate hikes, scheduled to take effect in July, have been widely reported to varying degrees of outrage, denial and acceptance.

The Promise of Print Technologies

With the postal rate increase looming, publishers and printers are looking to maximize efficiencies anywhere and everywhere they can. Some new technologies on the production front promise to save publishers time and money on their print process, while giving magazines...

Advertising Sales Salary survey

The numbers don't lie. In 2006, ad-director level media sales professionals got huge raises in their base salaries. Association directors led the way, with a 38 percent hike over 2005, but consumer and b-to-b directors didn't do so bad either....

Pushing Web Traffic Promotes Print Subs

The Web ought to be a strong source of new subscriptions and the easiest way to generate renewals. Indeed, many publishers are already capitalizing on the opportunity. And an important key to generating subs online is based on a simple...

Juggling Act: The New Art Director Skill Set

With the rise of the Web, streaming video, mobile text messaging, and now Web 2.0 and social media, the pressure for art directors and designers to come up with compelling imagery and smart design increases every day.

Budgeting 101

Summer has just begun but many publishers are already planning their 2008 budgets. To make sure you set reasonable, healthy goals for revenue and costs, you have to have a process, not something scribbled on a napkin or knocked off...

Secrets of Newsstand Distribution for Smaller Publishers

The newsstand can be a brutal place for any publisher but especially for a new magazine without a proven track record. Identifying where your key constituencies are is critical. As a small independent magazine, Bee (which launched in 2005) sought...

Breaking New Ground

With a readership of more than 30 million, according to MRI, AARP The Magazine has long held claim to being the largest circulated magazine in the world.

The Radical Changes in Content Creation (And why we may not get it)

I was struck recently by a couple of blog posts that raise troubling questions about how we, as an industry, view what we do. Typically, as the world of media transforms before our eyes, we retreat to a couple of...

Print Is Not Dead

I turned 65 last month and, looking back, I find myself among a fading breed of magazine editors who witnessed firsthand the evolution of magazines from hot type and paste-up to pagination and the Internet. That makes me a "legacy"...

Picking Your Next Web-Based Option in the Online Candy Shop

If publishers look like kids in a candy store while perusing all the bright new online products to develop, why do so many get stomach aches? It's because as the online options grow, so do the number of horror stories...

Seven Rules of Social Media Optimization for Publishers

Just when you thought you had the hang of SEO and SEM to drive traffic to your publication's Web site, along comes another acronym for you to master: SMO (social media optimization). SMO was coined by Rohit Bhargava of Ogilvy...

Make the Right Hires

Publishers are struggling with hiring the right talent, especially in the realm of new media. However, if you're a young independent company looking for executive, and therefore expensive, talent, there are a few key hires you should make.

Avoid the E-Media Quick Fix

The tagline for American Business Media's 2007 Spring Meeting was "Transformation Now," but Aaron Kahlow, managing partner at BusinessOnLine and speaker at the event, questioned whether b-to-b publishers are really serious about that transformation. "Publishers are looking for the quick...

Branching Out

Going Outside the AssociationLodging targets executives outside association membership and becomes an ad-share growth leader.

Face Up: ABA Journal

This Month: ABA JournalIssue: March 2007Frequency: MonthlyLaunched: 1915Circulation: 362,709Editor and Publisher: Edward A. AdamsPublisher: American Bar AssociationDesign Director: Robert Fernandez