May 2011
Face Up: Bicycling
MAGSTATSIssue: June 2011Frequency: 11x a year (combines Jan/Feb issues)Circ: 425,000Publishing Company: RodaleDesign Director:David SperanzaEditor-in-Chief:Peter Flax
B-to-B’s New Hope: Marketing Services
American Business Media’s Annual Meeting, held in early May, took a single theme approach around the topic of marketing services. While the core of marketing services is based on many things publishers already offer (content, data, lead gen), it’s also...
Grading the Tina Brown Newsweek
For all the fuss that Newsweek is chaperoning a new era in journalism with the print and online versions soldered together, Newsweek, in fact, is a throwback to another century.
The New Paradigm: It’s the Audience
What do we do now that “readers” have become “users?” In the last two months, I have attended b-to-b media industry gatherings as varied as an American Business Media meeting in New York, a CEO conference of UFI (the international...
Revitalizing Lead Generation with Analytics and Business Intelligence
Like so many other areas of the economy, the bottom dropped out of the lead generation business in 2009. Advertisers, in the face of a down market, were tightening their belts wherever they could and lead generation was an easy...
Edgell Communications Overhauls Its Approach to Lead Gen
Edgell Communications, a Randolph, New Jersey-based b-to-b publisher serving the IT and seasonal merchandising markets, has undergone a major overhaul of its lead gen offerings. “We’ve been generating what we call a transactional lead—defined as someone who downloads something and...
Social Media: Where Have All the Grown-Ups Gone?
Publishers of all sorts have now entered the social media space—a place once mostly populated by college kids, indie rock bands and dance club promoters. It seems largely unnecessary to explain in this forum why publishers have chosen to do...
In the Audience Development Sector, Digital Skills Abound But Database Knowledge Is Missing
As traditional publishing companies adapt to the e-media space, it’s necessary that they evolve with enough rapidity that the transition seems effortless to readers and advertisers.
Would These Editors Hire You?
“An editor’s role will never be what it was just five years ago.”
2011 FOLIO: B-to-B CEO Survey
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Multi-Platform Publishing Offers New Opportunities for “Print” Buyers
If you have not bid out your work to the printing marketplace in the past three or more years, you are likely missing out on a great opportunity, not only in your print deal, but also the growing synergies between...
