April 2013

Manage Your Message Board

User comments are just another form of social media.They’re a way to connect readers with writers and with each other. They’re a way to extend a story and drive interest through conversation.Comments can be critical though; even rude or racist...

Dissecting the Influential Product Review

Product reviews come in two flavors—toothless profiles that don’t weigh pros and cons, and those that truly provide a balanced look at a product. The latter can not only directly impact a product’s success or failure, but can help secure—or...

Finding New Ways to Use Telemarketing

Like the media itself, telemarketing has changed—and it goes beyond cross-selling. FOLIO: talks to two companies who have tapped the reliable medium for an exciting new stream of revenue.From Discounting to Demos