March 2012

Face Up: Print

MAGSTATSIssue #: 66.1Frequency: Bi-monthlyCirculation: 400,000Launched: 1940Publisher: F+W MediaArt Director: Ben KingEditor-in-Chief: Aaron Kenedi

The New Influencers of Content Creation

With the proliferation of device technology, social media, and various content platforms, it’s easy to forget the dynamics that are impacting content itself. We’ve clearly learned that you can’t simply rinse and repeat print content onto other platforms, and yet...

Selling Social Media

As an element of a marketer’s branding strategy, social media is huge. Some publishers are finding ways to leverage their social graph as a part of their overall marketing package offers to advertising clients.

HTML5: Assessing the Promise

As publishers are quickly realizing, the digital conversion does not end with tablet-ready editions. 2011 was deemed “the second year of the iPad,” but 2012 is shaping up to be the advent of the mobile content focus (read: both tablet...

The Magazine Medic

THE PATIENT: Where to RetireAGE: 20 yearsVITALS: GoodPROGNOSIS: Positive if patient iswilling to make changes.

How the Sale of Comag Might Impact the Newsstand Supply Chain

Comag Marketing Group, the national magazine distributor jointly owned by Hearst and Condé Nast, has been sold to the Jim Pattison Group. The deal signals the exit of the two publishers from the magazine distribution business and is being positioned...

The Top Magazine Industry Deals of 2011

While not a blockbuster year for magazine media M&A, 2011 did have its share of big deals, as well as some that clearly signaled where publishers were placing their bets on future revenues. While Hearst’s purchase of the Hachette brands...