March 2012
Face Up: Print
MAGSTATSIssue #: 66.1Frequency: Bi-monthlyCirculation: 400,000Launched: 1940Publisher: F+W MediaArt Director: Ben KingEditor-in-Chief: Aaron Kenedi
The New Influencers of Content Creation
With the proliferation of device technology, social media, and various content platforms, it’s easy to forget the dynamics that are impacting content itself. We’ve clearly learned that you can’t simply rinse and repeat print content onto other platforms, and yet...
Selling Social Media
As an element of a marketer’s branding strategy, social media is huge. Some publishers are finding ways to leverage their social graph as a part of their overall marketing package offers to advertising clients.
HTML5: Assessing the Promise
As publishers are quickly realizing, the digital conversion does not end with tablet-ready editions. 2011 was deemed “the second year of the iPad,” but 2012 is shaping up to be the advent of the mobile content focus (read: both tablet...
Association Publishing Priorities, Challenges and Hot-Button Issues for 2012
The most pressing issues facing publishers today all stem from one central concern: To deliver relevant, targeted and in-demand content to readers where and whenever they want it, to break through the wall of information overload and determine what exactly...
Lead Generation to Brand Generation: From Chasing Customers to Creating Customers
Few things have caused more disruption for business marketers and business media than the changing nature of demand generation.
The Magazine Medic
THE PATIENT: Where to RetireAGE: 20 yearsVITALS: GoodPROGNOSIS: Positive if patient iswilling to make changes.
How the Sale of Comag Might Impact the Newsstand Supply Chain
Comag Marketing Group, the national magazine distributor jointly owned by Hearst and Condé Nast, has been sold to the Jim Pattison Group. The deal signals the exit of the two publishers from the magazine distribution business and is being positioned...
The Top Magazine Industry Deals of 2011
While not a blockbuster year for magazine media M&A, 2011 did have its share of big deals, as well as some that clearly signaled where publishers were placing their bets on future revenues. While Hearst’s purchase of the Hachette brands...
