March 2007

Building an Online Job Board

B-to-b publishers have a unique opportunity to capture more revenue via online job boards. The vertical niches these publishers occupy inherently offer a targeted audience of job seekers and employers.

Organic Growth

As private equity continues to dominate the magazine industry, the priority is on identifying new acquisitions for a rapid revenue build-up, where a company can then be flipped in another three to five years.

Video Countdown

Don't have video on your site? That's so 2005. Or at least, that's the popular thinking. re-launched last month with a video-heavy design (including a video box moved to the top of the page) and recently debuted a...

Event Integrity

Online may get the buzz but on the b-to-b side, events will get the dollars in 2007. American Business Media is forecasting 6 to 8 percent growth to $11 billion in events, making that category roughly equal to magazines as...

Folio: Roundtable – Magazine Publishing in a Digital-Device World

PARTICIPANTS Clay Hall: CEO, Aspire Media Michela O'Connor Abrams: President, Dwell Magazine Don Peschke: CEO, August Home Publishing Dan Wiesner: CEO, Wiesner Publishing Terry Snow: CEO, World Publications Steve Laliberte: President, iProduction Tony Silber: Editor and Publisher, Folio:

The Entrepreneurship Issue

Traditionally, at least over the last three years, our March issue has focused on entrepreneurship. But this year I had an opportunity to participate in a roundtable organized by Aspire Media's Clay Hall at the Consumer Electronics Show, and I...

Can Paper Weight and Trim Size Lead To Profits?

Much of the 2007 Primex conference focused not on cutting edge digital production technologies but instead on the mounting environmental pressures on magazine publishing, from both cost and from environmental groups. In order to boost profits, the meeting floated the...

Elevating Event Standards

Small, targeted events that attain the sheen of an elite, high-end experience can be highly profitable products and have the added benefit of bestowing a halo effect upon the company that produces them.

Customer Rules

Tell me again why I have to pay for my content by weeding through your ads and promotional inserts?

Thanks Search Engines, We’ll Take It from Here

The rise of the search engines has caused a great sucking sound of advertising dollars heard throughout the media world. Here's how we realized the search engines were stealing our revenue and how we got it back.

Prototype Particulars

You have a great idea for a magazine, but nothing to show prospective investors or advertisers. So you want to do a prototype, the most credible and convincing way to show them what you are asking them to buy into....

Face Up – Texas Monthly

This Month: Texas MonthlyIssue: January 2007Frequency: MonthlyLaunched: 1973Circ: 300,000Editor: Evan SmithPublisher: Emmis CommunicationsArt Director: T.J. TuckerPhoto Editor: Leslie BaldwinPhoto Illustrator: Darren BraunPhotograph: AP/Charles Dharapak

M&A Scorecard – March 2007

The digital magazine vendor community made M&A waves in February when Zinio was purchased by private-equity firm Gilvest. And Time Inc. pursued its stated interest in building out its digital assets by buying its way into Sports Technologies' social networking...