February 2011
FaceUp: Guitar World
MAGSTATSFrequency: Every four weeks (13 issues a year)Launched: 1990Circ: 180-200kPublishing Company: Future USDesign Director: Alexis Cooke
The 2010 Eddie and Ozzie Award Winners
The Eddie and Ozzie awards recognize excellence in magazine and digital editorial and design. The awards draw by far the widest variety of publication types—from b-to-b to consumer to association and custom—and our industry is particularly proud of its creative...
Teach Your Children Well
While many media pundits purport that magazine readership is dropping or that printed magazines are soon to be extinct, the truth emerges that year after year magazine readership continues to grow.
Printers Take to the Cloud
For several years now, publication printers have been aggressively branching out to offer a full array of services to magazine companies.
“High Impact” Ads on the Rise for MPA Members?
While it may not apply to overall advertising budgets, “big” was in for individual ad pages that ran in MPA member magazines in 2010.
Interactive Ads Beats Static Ads, But Are Almost Half of Mobile App Users Clicking Ads By Mistake?
While publishers are still determining when interactive content jumps the divider between engaging and annoying, new research from Adobe says interactive advertising in digital magazines engages readers more strongly and creates stronger purchase intent than static ads in either print...
How Smaller Publishers Are Scoring With Apps
Publishers are launching iPhone and iPad apps on a daily basis (unless you’re Bonnier, then it seems almost hourly). Many are coming from the usual suspects with deep pockets—Hearst, Conde Nast, Time Inc. etc.
No Dead-Ends: Creating the Modern Web Site
While magazine Web sites are starting to take a back seat to other channels that reach readers on a daily basis (such as Facebook and Twitter) they remain the centerpiece for many publishers’ digital strategies.
Interweave Certifies Half Its Company in SEO, SEM
Nearly half of the employees at enthusiast publisher Interweave are now certified in online marketing, search engine optimization and search engine marketing, having passed Mequoda Pro’s Content Marketing Certification Program.
Call Me Effective: Publishers Tout Telemarketing Results
Even in the digital age of publishing many b-to-b and some small consumer publishers rely on telemarketing to build subscriptions. They admit that using this type of promotion can be expensive compared to others such as e-mail, but they say...
The Top Deals of 2010
The definition of “media deal” is changing.
