January 2008

2007: The Year in Magazines

Every year, it seems, is another wild year for magazines. 2007 was no different. We had a generous serving of launches both high profile (Portfolio is here!

Startup Stories

Launching new products in the magazine industry is no longer solely about print startups. Our community is still vibrant, if defiant, in the face of challenging print revenues, pursuing an entrepreneurial spirit by driving growth in other business sectors.

Glamorizing Brands

In June 2007, Glam Media, a network of women’s fashion and lifestyle sites, passed NBC Universal’s iVilliage.com as the highest trafficked online media company targeting women, per ComScore metrics.

WTWH Media

Competing against established players like Reed and Penton is a daunting task for any startup (especially for one that’s just barely over a year old). But WTWH Media (which stands for “Willing To Work Harder”) has gained solid market share...

Crafting a Winner

Craft, sister publication of O’Reilly Media’s Make, launched in fall 2006 and is doing something relatively radical in an age of constant digital innovation—it’s driving revenue most


This was the coolest launch I’ve ever been a part of.”

Internet Evolution

In October, CMP launched Internet Evolution, a stand-alone Web site that “investigates the future of the Internet.” It is Web 2.0-intensive—the cornerstone of the site are blogs writ

Face Up: Good

This Month: GoodIssue: November/December 2007 Frequency: Bi-monthlyLaunched: 2004Circ: 50,000Editor: Zach FrechettePublishing Company: Good Magazine LLC

2008: The Tipping Point is Here

No, not that tipping point, where online revenue surpasses print. Your typical b-to-b publisher is probably at least five years away from that, and most consumer magazine publishers are even farther out.

Moving Towards Modular

Site design and architecture changes almost as quickly as the Internet technology that drives it. As publishers work their way through site rebuilds, developers must keep a sharp lookout on the horizon for changing trends.

Job-Hunting in ‘08

Frustrated by the mainstream media approach to politics, Ryan Sholin, a grad student in the School of Journalism & Mass Communications at San Jose State University, launched a blog (ryansholin.com).

Rethinking the Magazine

You can indeed teach an old magazine new tricks. Here's a list of examples to prove it. "If there were anything new in this business, we would have done it six months ago," a cynical old editor once told me....

What We’ve Learned Since Going 2.0

As a youth-driven, niche title for skiing enthusiasts, Freeskier Magazine was uniquely positioned to experiment with blending online community orientation with traditional media production.

M&A Outlook for 2008

Early signs suggest that 2008 will be another banner year for magazine mergers and acquisitions. The big unknown at this point-and a factor that could tip the scales either way-is the capricious lending environment. Considering the amount of private equity...