InsideCounsel Folds Print Edition
ALM says the legal magazine's readers have left print for digital, so it must do the same.
Updated Friday, February 26th at 11:32 am.
On Monday, Connectiv managing director, Mike Marchesano, prophesied that the shift in B2B media from print to digital would "move into hyper-speed" in the near future.
On Tuesday, B2B media firm ALM announced that it will no longer publish InsideCounsel as a print magazine, effective immediately, in order to follow its audience of in-house legal professionals who have largely drifted away from print toward online and mobile platforms.
A note posted on InsideCounsel.com Tuesday reads, "We will be focusing on that digital reader with the daily newsletter and website, providing insights on running the legal department, analysis of regulatory developments and management of risk everyday throughout the day."
The note makes no mention of a digital edition to replace the print product.
Additionally, ALM says InsideCounsel's coverage will shift focus with the shuttering of the print edition, catering more to in-house lawyers in the start-up community. InsideCounsel's sister brand, Corporate Counsel, will continue to serve attorneys at large or emerging public companies with its monthly print product, website, and daily newsletter.
Paid subscribers to InsideCounsel's print edition will have their subscriptions transferred to Corporate Counsel, says ALM, for the remainder of the subscription's term. Refunds are also offered until March 22.
ALM's legal portfolio also includes, among others, The American Lawyer, Law Journal Press, National Law Journal, and Legal Week, which ALM bought just last month. The company first acquired InsideCounsel through its $40 million purchase of Summit Professional Networks last year.
Update: An ALM spokesperson confirms to Folio: that there will be no headcount reductions as a result of this change.