According to a study released by Digimarc Corporation, magazines are increasing their use of digital watermarks to drive mobile engagement.
The second annual Digital Watermarks in Magazines: Traction Report showed a continued growth in the number of magazine using Digimarc Discover to connect readers to mobile content.
In 2013, 55 U.S. magazines used Digimarc Discover in 332 different issues, with an increase in downloads by nearly 300 percent. Also, the total addressable market for the watermarks reached 65 million in 2013, nearly double the previous year.
The most popular scans of 2013 were recipes, sweepstakes and video, featured in magazines such as The New Yorker, All You, Coastal Living, Cosmopolitan, Parents, HGTV Magazine, Saturday Evening Post, Veranda and more. Digimarc technology also enabled House Beautiful to launch "shoppable ads," where readers could scan the ad creative to "buy now."
Read the infographic below to see all the insights from Digimarc’s 2013 study. (Click for full size)