Industry Notes: Dallas Cowboys Magazine Says Farewell
1105 launches a new B2B brand, Quartz reaches profitability, and more news from around the industry...
The final issue of Dallas Cowboys Star Magazine was released this week, with a retro-inspired cover featuring Pro Football Hall of Famer Randy White, who appeared on the very first issue of the magazine — then known as Dallas Cowboys Weekly — in 1975.
The magazine — which chronicled each Cowboys season in weekly issues from August to January, plus monthly offseason supplements — once reached a high of over 100,000 subscribers, according to the team, but more recent circulation data is elusive.
The final issue is a retrospective, with articles on the magazine's founder as well as its longtime editor, plus tributes from the various Dallas-area reporters who contributed to the magazine over the years and helped usher in the national prominence that "America's Team" enjoys today.
The team's publications department will continue publishing special issues centered around training camp previews, the NFL Draft, and the Cowboys' cheerleaders, according to a notice published on its website.
1105 Media aims for the clouds.
1105 Media's Virginia-based public sector group, which publishes titles like FCW, GCN, and Defense Systems, among others, launched today the latest addition to its brand portfolio: Government Cloud Insider, a digital-only brand covering cloud computing initiatives at the federal, state, and local government levels.
The "the first and only publication dedicated exclusively to cloud in government," according to 1105, Government Cloud Insider's founding sponsors include tech firms Gigamon and Tintri, as well as Amazon Web Services.
“We cover cloud in all our publications, but we wanted to offer one source for the reader to find focused coverage about how cloud is changing the government IT ecosystem," said Anne Armstrong, co-president and chief content officer of the company's public sector media group. “Government Cloud Insider will provide case studies, news analysis and technical tips to help executives understand the issues and make informed choices.”
From the job board…
The non-profit Appalachian Mountain Group, one of America's oldest outdoor groups and conservation advocates, seeks a chief marketing officer, responsible for the 100,000-member organization's marketing, communication, and media strategies.
The full-time role is based in AMG's Boston office. 10+ years of experience preferred.
Quartz reaches profitability.
Quartz — Atlantic Media's digital-only offshoot, which has attracted an impressive lineup of both journalists and top-tier sponsors in its four-and-a-half-year existence — has achieved profitability, editor Kevin Delaney and president and publisher Jay Lauf revealed last week.
"Creating a quality digital publication that is sustainable over time is central to Quartz's founding mission," wrote Delaney and Lauf in a memo to staffers. "We've all kept our heads down and executed against that approach — and today, amid industry hand-wringing about advertising and business models, we are among the rare digital media startups to have achieved profitability."
Revenue jumped by more than 60 percent year-over-year in 2016, according to the memo, which goes on to describe the brand's ambitious goals for 2017, including hiring more journalists and sales and marketing staffers to its outposts in Africa, Asia, and Europe, and adding more designers and developers to the brand's New York headquarters.
The secret to Quartz's success, according to Delaney and Lauf, is a continued focus on the user experience. The brand has bet on advertisers' willingness to pay premium rates to deliver their messages to an audience rich in both influence and spending power, and that bet appears to be paying off.
Join us at the National Press Club!
It's not too late to register for the Folio: Association Media Summit, next week at the National Press Club in Washington, D.C.
A can't-miss event for anyone in the association media world, the program features speakers from several of the largest and most influential associations and non-profits in the country, including AARP, SHRM, the NAACP, and ASAE.