The Interactive Advertising Bureau (IAB) shared in its 2010 full year report that annual Internet advertising revenues increased by 15 percent from 2009 to 2010, rising from $22.66 million in 2009 to $26.04 billion in 2010.
The report also shows growth from 2009’s final quarter to fourth quarter 2010, up nineteen percent from fourth quarter 2009’s $6.26 billion to 2010 fourth quarter’s $7.45 billion. There was also significant growth from the third to fourth quarter of 2010, with a 15 percent increase from $6.46 billion to $7.45 billion.
2009 saw a decrease of revenue annually compared to 2008, dropping from $23.45 billion to $22.6 billion in 2009.
2010 marks the highest annual Internet advertising revenue to date, with 2008 trailing behind with a total of $23.45 billion for its annual total.
Bob Carrigan, CEO of IDG Communications, was selected chairman of the IAB in February of this year.