i-5 Publishing, the Irvine, California, publisher of Dogster, Catster, Horse Illustrated, Hobby Farms, Dogs in Review,VPN and other brands, announced this week that it’s renaming itself as Lumina Media.
“Lumina better represents the energy of our new company direction, and the power that our iconic content has to inform, entertain, and delight our passionate audiences,” said Lumina Chairman David Fry. "Our logo and our new tagline, ‘You’ll Love This,’ highlight the tight relationship between author and reader in today’s media world. Content and conversation come together to create a unique value for our consumers, our business audience and our corporate partners.”
Lumina, the company said in a release, has one objective—to connect passionate and enthusiastic audiences to top consumer brands and companies across all mediums and platforms.
In its statement, the company said the new name and brand underscore the company’s proven market expertise, innovative spirit and its ability to deliver audiences that are engaged and connected. With extensive reach and experience, the company’s media engages, informs and inspires, while its platforms ensure the right media is delivered whenever, however and wherever audiences want it.