Hearst’s 19 U.S. magazines will begin carrying the logo, "Please Recycle This Magazine ∙ Remove Inserts or Samples Before Recycling" beginning in July. The "Please Recycle" campaign was launched by the Magazine Publishers of America in February.
Hearst said in a statement that it is the first magazine company to adopt the initiative portfolio-wide. The "Please Recycle" logo will be displayed in Hearst magazines on either the masthead page or in the table of contents, and editors-in-chief will promote the appearance of the logo in their various Editor’s Letters and/or elsewhere in their magazines.
Hearst agreed to carry the logo as part of its ongoing environmental efforts, which included last year’s completion of the Hearst Tower, the company’s Manhattan headquarters and New York City’s first "green" building.