Hearst, Fox Partner to Develop Original Content (posted 4/10)
Hearst and Fox Television Studios are partnering to develop original content for television and digital media based on Hearst’s existing brands. The “Webisodes” will be launched on CosmoGIRL and Popular Mechanics Web sites later this year.
The first collaboration is a dramatic series for CosmoGirl.com focusing on the lives of three best friends in their junior year of high school. The twice-weekly, two- to three-minute Webisodes will highlight relatable themes and many of the storylines will be taken from user emails and dramatized for the series. The series will air on CosmoGirl.com and other destinations.
Also in development is a series of two- to three-minute Webisodes for PopularMechanics.com that will feature mechanics, builders and tech specialists sharing their expertise on various topics.
The projects will be overseen by editors-in-chief, Susan Schulz of CosmoGIRL and Jim Meigs of Popular Mechanics.
Source: Circulation Management