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Agenda

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October 8
12:45 - 5:00 pm

Registration


1:30 pm - 4:30 pm

WorkshopHow to Pitch—and Increase Revenue—With Marketing Services

Nassau West Marketing Services Revenue Digital

WorkshopAssociation Media: The Balance Between Mission and Bottom Line

Gibson Association Media Content Revenue Leadership

4:30 - 5:00 pm

Early-Bird Happy Hour


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October 9
9:00 - 9:10 am

Welcome from the Folio: Team


9:10 - 9:35 am

General SessionPower Up Your Future: Where Publishers Are Placing Their Bets to Grow

Revenue Leadership

9:35 - 10:05 am

General SessionOPENING KEYNOTE with AMAZON'S SETH DALLAIRE: BUILDING POWERFUL PARTNERSHIPS WITH AMAZON

Revenue Digital

10:15 - 10:35 am

General SessionA Fundamental Truth: Content is Still King

Content Revenue Leadership

10:35 - 11:15 am

Refreshment Break


11:15 am - 12:00 pm

BreakoutDoing More With Less: Case Studies in Efficiency

Nassau East/West Leadership Content Revenue

Meet a Partner1-to-1 Meetings

Inside 3 Revenue Leadership

RoundtableBuilding a Publishing Dream Team

Rendezvous Leadership

12:00 - 1:30 pm

Special EventFolio: Rising Stars Awards Luncheon


1:40 pm - 2:20 pm

BreakoutNew Secrets of Using Data to Shape Content Strategy

Content Data Digital Main Stage

BreakoutCreating & Selling Unique Custom Products

Nassau East/West Revenue Marketing

Meet a Partner1-to-1 Meetings

Inside 3 Leadership

2:25 - 2:55 pm

Refreshment Break


2:55 pm - 3:25 pm

BreakoutBuilding More Meaningful Engagements on Social Platforms

Engagement Social Media Content Main Stage

BreakoutSubscription Stories: Making Paid Content Work—From Exposure to Retention

Nassau East/West Content Revenue

Meet a Partner1-to-1 Meetings

Inside 3 Leadership

3:30 - 4:00 pm

General SessionLessons from New Business Models in Media

Revenue Leadership Digital

4:00 - 4:30 pm

General SessionWhat's the Future of Print?

Print Revenue Content

4:30 - 6:30 pm

Special EventFolio: Community Mixer


6:30 - 8:30 pm

Special EventFolio: Eddie & Ozzie Awards Gala


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October 10
8:30 - 9:00 am

Networking Breakfast


9:00 - 9:45 am

9:45 am - 10:20 am

BreakoutProducing A Powerful Podcast

Main Stage Content Revenue Digital

BreakoutLeveraging Big Data for Marketing Success

Nassau East/West Marketing Data Digital

Meet a Partner1-to-1 Meetings

Inside 3 Leadership

10:20 am - 10:55 am

BreakoutPower Up Your Digital Revenue With Native Advertising

Nassau East/West Digital Revenue Content

Meet a Partner1-to-1 Meetings

Inside 3 Leadership

10:55 - 11:25 am

Refreshment Break


11:25 am - 11:55 am

BreakoutNew and Improved SEO Tactics for Editors and Marketers

Main Stage Marketing Audience Content

BreakoutLaunching & Nurturing Marketing Automation Campaigns

Marketing Audience Nassau East/West Digital

Meet a Partner1-to-1 Meetings

Technology Inside 3

BreakoutCritical Steps in Growing an Event

Events Revenue Content Rendezvous

11:55 am - 12:30 pm

Breakout Essential Video Strategies for Any Budget

Main Stage Content Revenue Digital

BreakoutWhy Programmatic Advertising is Worth Your Time and Marketing Dollars

Nassau East/West Marketing Digital Audience

Meet a Partner1-to-1 Meetings

Inside 3 Leadership

12:30 - 1:30 pm

General SessionLUNCH - What Advertisers Want—and How Publishers Can Deliver

Revenue

1:35 - 2:15 pm

General SessionThe State and Business of Journalism

Content Revenue Leadership

2:15 - 2:40 pm

General SessionKEYNOTE with FACEBOOK'S CHRISTINE TRODELLA: How Digital Technology will Enrich Publishers in 2019

Digital Content Revenue

2:40 - 3:10 pm

General SessionAttracting and Nurturing Brand Loyalists

Leadership Audience Marketing