October 9-10, 2018 | New York City

Folio: Power-Up
Your !

Advance Rates End August 16!

2 Impactful Days
25 Must Attend Sessions
50 Insightful Speakers
1200 Media Pros
30 Solution Partners

Speakers

Featuring 50+ Publishing Industry Leaders Sharing
Proven Strategies and Best Practices in
Content Creation, Smart Marketing,
Audience Engagement and Revenue Growth

We’re just getting started, check out our
first batch of speakers!

  • MORNING KEYNOTE with MEDIALINK'S MICHAEL KASSAN and THE NEW YORKER'S KEN AULETTA

Michael Kassan

Chairman & CEO
MediaLink
  • MORNING KEYNOTE with MEDIALINK'S MICHAEL KASSAN and THE NEW YORKER'S KEN AULETTA

Ken Auletta

Author and Media Critic
The New Yorker
  • KEYNOTE with FACEBOOK'S CHRISTINE TRODELLA: How Digital Technology will Enrich Publishers in 2019

Christine Trodella

Head of North America Publisher Sales
Facebook
  • The State and Business of Journalism

Brian Stelter

Senior Media Correspondent
CNN
  • OPENING KEYNOTE with AMAZON'S SETH DALLAIRE: BUILDING POWERFUL PARTNERSHIPS WITH AMAZON

Seth Dallaire

VP, Global Ad Sales
Amazon
  • What's the Future of Print?

Alison Overholt

Editor-in-Chief
ESPN The Magazine & espnW
  • The State and Business of Journalism

Erik Wemple

Media Critic
The Washington Post
  • Lessons from New Business Models in Media

Neil Vogel

CEO
Dotdash
  • Power Up Your Future: Where Publishers Are Placing Their Bets to Grow

Eric Zinczenko

CEO
Bonnier Corporation
  • Lessons from New Business Models in Media

Howard Mittman

CRO
Bleacher Report
  • Power Up Your Future: Where Publishers Are Placing Their Bets to Grow

Gemma Postlethwaite

CEO
SourceMedia
  • The State and Business of Journalism

Eliana Dockterman

Writer
Time Magazine
  • What's the Future of Print?

Maile Carpenter

Editor-in-Chief
Food Network Magazine
  • Attracting and Nurturing Brand Loyalists

Carola Jain

Head of Brand
Spartan Race, Inc.
  • The State and Business of Journalism

Julia Turner

Editor-in-Chief
Slate Magazine
  • What's the Future of Print?

Liz Vaccariello

Editor-in-Chief of the Parents and Meredith Parents Network
Meredith
  • LUNCH - What Advertisers Want—and How Publishers Can Deliver

Megan Harris

Managing Director
SYZYGY New York
  • A Fundamental Truth: Content is Still King

Croi McNamara

SVP video programming
Condé Nast Entertainment
  • A Fundamental Truth: Content is Still King

Sam Martin

Vice President, Strategy and Business Development
Leafly
  • What's the Future of Print?

Agnes Chapski

President, NewBeauty
Sandow
  • Power Up Your Future: Where Publishers Are Placing Their Bets to Grow

Bonnie Kintzer

President and CEO
Trusted Media Brands
  • LUNCH - What Advertisers Want—and How Publishers Can Deliver

Allison Murphy

Vice President, Ad Innovation
The New York Times
  • LUNCH - What Advertisers Want—and How Publishers Can Deliver

Raphael Poplock

EVP, Partnerships and Business Development
The Players' Tribune
  • Power Up Your Future: Where Publishers Are Placing Their Bets to Grow

Linda Thomas Brooks

President and CEO
MPA
  • Lessons from New Business Models in Media

Tim Hartman

CEO
Government Executive
  • Attracting and Nurturing Brand Loyalists

Danny Seo

CEO
Naturally, DANNY SEO
  • Power Up Your Future: Where Publishers Are Placing Their Bets to Grow

Bill Carter

CEO
ALM
  • Attracting and Nurturing Brand Loyalists

Brittany Hennessy

Senior Director of Influencer Strategy & Talent Partnerships
Hearst Magazines Digital Media
  • Lessons from New Business Models in Media

Jason Kint

CEO
Digital Content Next
  • Attracting and Nurturing Brand Loyalists

Adam Glassman

Creative Director
O, The Oprah Magazine
  • A Fundamental Truth: Content is Still King

David Lennon

Group Creative Director
VICE
  • A Fundamental Truth: Content is Still King

Andrew Hanelly

Partner and Creative Director
Revmade
  • Attracting and Nurturing Brand Loyalists

Tomas Kellner

Editor-in-Chief
GE Reports
  • Lessons from New Business Models in Media

Sean Griffey

CEO
Industry Dive
  • Lessons from New Business Models in Media

Rachel Fishman Feddersen

CEO & Publisher
The Forward
  • A Fundamental Truth: Content is Still King

James Kaminsky

Editorial Director
Realtor.com
  • The State and Business of Journalism

Matt Heimer

Features Editor
Fortune

Agenda

The media world is changing fast. Yet, the publishing community’s core mission hasn’t wavered—creating and leveraging great content to engage audiences.

Our 2018 Program is the most dynamic yet—two days of thought-provoking sessions, unparalleled networking and enlightening keynotes will immerse you in a deep dive of where media is heading.

Session Topics Include

PodcastingSelling Digital Social Media Marketing AutomationVideo Strategy Optimizing for SearchEmerging Tech Data Driven EditorialAmplifying Content Launching EventsNative AdvertisingAccount Based Marketing

Monday, Oct 08

  1. 12:45 pm - 5:00 pm

    Registration

  2. 1:30 pm - 4:30 pm

    WorkshopHow to Pitch—and Increase Revenue—With Marketing Services

  3. 1:30 pm - 4:30 pm

    WorkshopAssociation Media: The Balance Between Mission and Bottom Line

  4. 1:30 pm - 4:30 pm

    WorkshopSocial, Search and Beyond: How To Amplify Your Content

  5. 4:30 pm - 5:00 pm

    Early-Bird Happy Hour

Tuesday, Oct 09

  1. 9:00 am - 9:10 am

    Welcome from the Folio: Team

  2. 9:10 am - 9:35 am

    General SessionPower Up Your Future: Where Publishers Are Placing Their Bets to Grow

  3. 9:35 am - 10:05 am

    General SessionOPENING KEYNOTE with AMAZON'S SETH DALLAIRE: BUILDING POWERFUL PARTNERSHIPS WITH AMAZON

  4. 10:15 am - 10:35 am

    General SessionA Fundamental Truth: Content is Still King

  5. 10:35 am - 11:15 am

    Refreshment Break

  6. 11:15 am - 12:00 pm

    Meet a Partner1-to-1 Meetings

  7. 11:15 am - 12:00 pm

    RoundtableBuilding a Publishing Dream Team

  8. 11:15 am - 12:00 pm

    BreakoutDoing More With Less: Case Studies in Efficiency

  9. 12:00 pm - 1:30 pm

    Special EventFolio: Rising Stars Awards Luncheon

  10. 1:40 pm - 2:20 pm

    BreakoutCreating & Selling Unique Custom Products

  11. 1:40 pm - 2:20 pm

    BreakoutNew Secrets of Using Data to Shape Content Strategy

  12. 1:40 pm - 2:20 pm

    Meet a Partner1-to-1 Meetings

  13. 2:25 pm - 2:55 pm

    Refreshment Break

  14. 2:55 pm - 3:25 pm

    BreakoutSubscription Stories: Making Paid Content Work—From Exposure to Retention

  15. 2:55 pm - 3:25 pm

    BreakoutBuilding More Meaningful Engagements on Social Platforms

  16. 2:55 pm - 3:25 pm

    Meet a Partner1-to-1 Meetings

  17. 3:30 pm - 4:00 pm

    General SessionLessons from New Business Models in Media

  18. 4:00 pm - 4:30 pm

    General SessionWhat's the Future of Print?

  19. 4:30 pm - 6:30 pm

    Special EventFolio: Community Mixer

  20. 6:30 pm - 8:30 pm

    Special EventFolio: Eddie & Ozzie Awards Gala

Wednesday, Oct 10

  1. 8:30 am - 9:00 am

    Networking Breakfast

  2. 9:00 am - 9:45 am

    General SessionMORNING KEYNOTE with MEDIALINK'S MICHAEL KASSAN and THE NEW YORKER'S KEN AULETTA

  3. 9:45 am - 10:20 am

    BreakoutProducing A Powerful Podcast

  4. 9:45 am - 10:20 am

    BreakoutLeveraging Big Data for Marketing Success

  5. 9:45 am - 10:20 am

    Meet a Partner1-to-1 Meetings

  6. 10:20 am - 10:55 am

    BreakoutPower Up Your Digital Revenue With Native Advertising

  7. 10:20 am - 10:55 am

    BreakoutFacebook and Instagram: Get the Most Out of Every Post

  8. 10:20 am - 10:55 am

    Meet a Partner1-to-1 Meetings

  9. 10:55 am - 11:25 am

    Refreshment Break

  10. 11:25 am - 11:55 am

    BreakoutCritical Steps in Growing an Event

  11. 11:25 am - 11:55 am

    Meet a Partner1-to-1 Meetings

  12. 11:25 am - 11:55 am

    BreakoutNew and Improved SEO Tactics for Editors and Marketers

  13. 11:25 am - 11:55 am

    BreakoutLaunching & Nurturing Marketing Automation Campaigns

  14. 11:55 am - 12:30 pm

    Breakout Essential Video Strategies for Any Budget

  15. 11:55 am - 12:30 pm

    Meet a Partner1-to-1 Meetings

  16. 11:55 am - 12:30 pm

    BreakoutWhy Programmatic Advertising is Worth Your Time and Marketing Dollars

  17. 11:55 am - 12:30 pm

    BreakoutEmail Marketing Tactics to Engage, Convert and Retain

  18. 12:30 pm - 1:30 pm

    General SessionLUNCH - What Advertisers Want—and How Publishers Can Deliver

  19. 1:35 pm - 2:15 pm

    General SessionThe State and Business of Journalism

  20. 2:15 pm - 2:40 pm

    General SessionKEYNOTE with FACEBOOK'S CHRISTINE TRODELLA: How Digital Technology will Enrich Publishers in 2019

  21. 2:40 pm - 3:10 pm

    General SessionAttracting and Nurturing Brand Loyalists

Community

Who Attends

Publisher
President & CEO
Editor in Chief
CTO
CRO
Marketing Director
Sales Director
Executive Digital Director
Audience Engagement Manager
Social Media Manager
VP Business Development
You!

Stellar Speakers and Sessions are only part of what makes The Folio: Show such a valuable experience. Join the community of your industry peers, partners and experts who attend each year to share ideas and make new connections.

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