Frontline Medical Communications (FMC) announced this week that it has expanded its digital publishing operations and circulation group, changing leadership and promoting various staff members across its audience development and digital production teams.
According to a company statement, FMC, a digital, print and live events organization serving physicians and health care professionals, made the decision to expand its operations to address the increasing significance of customer data.
“All facets of our business require the need for wider dissemination of data” said Alan Imhoff, CEO in a statement. “To fully understand our customers’ needs, deeper analysis of audience data is critical to our editorial, sales, and marketing efforts.”
The new leadership is headed by Lee Schweizer, who has been named chief digital officer. In his new role, Schweizer will oversee digital sales, data, and advertising operations, reporting to Imhoff and Doug Grose, president of digital and CFO.
Additionally, Amy Pfeiffer has been promoted to vice president, digital publishing, reporting to Schweizer, Mike Fritz has been named data management director, and Rebecca Nitka has been promoted to data management senior analyst.
FMC’s circulation group has also been restructured, including Jared Sonners, named circulation director, and Christine Onorevole and Diana Sabatino, who have been promoted to circulation senior analyst and circulation analyst, respectively. The circulation group will report to Jim Chicca, vice president of operations.
FMC is home to over 30 brands, which provide print and interactive multimedia platforms and live events, including clinical, practical, policy and news content, to its audience of health care professionals.
In late July, FMC acquired Turner White Communications, gaining access to all of its print and digital properties, such as the Journal of Clinical Outcomes Management (JCOM), Hospital Physician, Hospital Physician Board Review Manuals, websites and mobile apps.