Just two months after stepping down from the company he founded a decade ago, former SouthComm CEO Chris Ferrell has revealed his next move.
Endeavor Business Media, a new company formed by Ferrell and fellow SouthComm alumni Townes Duncan and Patrick Rains, announced today that it has acquired Grand View Media’s Process Flow Network—a trio of media brands serving the industrial processing industry, as well as a related two-day trade show—for an undisclosed sum.
Endeavor says staffers at the acquired publications (Processing, Flow Control, and Water Technology magazines) will remain in place in Birmingham, Alabama, but that the newly formed company expects to open a Nashville office in the near future. The inaugural Flow Forum, a two-day trade show produced by Flow Control, will evidently go on as planned in Chicago in May.
Ferrell formed Endeavor Business Media in December, just weeks after departing SouthComm amid what appears to have been a difference of opinion with chairman Vic Gatto regarding that company’s future. Joining Ferrell at Endeavor is Townes Duncan, who had long served as chairman of SouthComm’s board until parting ways with Gatto and SouthComm’s owner, private equity firm Solidus, in late 2016. Patrick Rains, who spent nine years at SouthComm, most recently as VP of communications, has also joined Endeavor in an unspecified role.
Ferrell tells Folio: that Endeavor intends to add to its portfolio, and that the company is already working on its next transaction.
“We are excited to announce the launch of a new B2B media company with these foundational acquisitions,” he added in an official statement. “The Process Flow Network is run by a great team and we look forward to working with them to serve their audience and advertisers.”
For Grand View Media, a subsidiary of EBSCO Industries, the sale of the Process Flow Network further narrows its portfolio to six agricultural and lawn care-related magazines, as well as a digital-only brand and a pair of online forums. Just two weeks ago, the company sold its seven-title outdoor division to Wisconsin-based COLE Publishing, and in December sold off Professional Carwashing & Detailing (PC&D) magazine to Babcox Media.
Neither Grand View Media nor EBSCO Industries responded to requests for comment.
“Chris Ferrell and his team have a long record of acquiring vibrant media brands and making them even more successful,” added Process Flow Network group publisher Mike Christian in a statement. “I look forward to growing our existing brands as well as launching and acquiring additional brands well suited for the Process Flow Network. Our customers may notice a new address on our business cards but otherwise its business as usual.”