Ex-BNP Publishers Launch Competing Title
Frozen & Dairy Buyer to compete with Refrigerated & Frozen Foods Retailer.
A pair of ex-BNP Media associate publishers plan to launch a trade magazine that will compete with their former employer.
Warren Thayer, who served as associate publisher and editorial director of BNP’s Refrigerated & Frozen Foods Retailer, and Paul Chapa, who served as an associate publisher and sales manager, said they will launch Frozen & Dairy Buyer in August.
In terms of readers and advertisers, Frozen & Dairy Buyer “will compete directly” with Refrigerated & Frozen Foods Retailer, Thayer told FOLIO:.
According to Thayer, neither he or Chapa signed non-compete agreements with BNP. Tag Henderson, BNP’s co-CEO, did not return phone calls seeking comment.
Chapa and Thayer both resigned from BNP on May 15. Thayer said Frozen & Dairy Buyer will be published 11 times annually and carry a circulation of 9,000. “Given the industry consolidation, we strongly believe this more than covers the number of frozen and dairy food buyers at retail,” he said.
Prior to Refrigerated & Frozen Foods Retailer, Chapa and Thayer worked together at Stagnito Communications’ Private Label Buyer. Ascend Media sold Stagnito to BNP in 2007.