Forbes Media Makes Minority Investment in Startup of Ex-Fortune Editor
Deal includes strategic partnership, sponsorship of Techonomy 2011 conference.
The partnership with Forbes includes a minority investment in Techonomy as well as media sponsorship of the Techonomy 2011 conference. Other partners in Techonomy Media include Mike Federle, former publisher of Fortune and Simone Ross, former program director for Fortune‘s conference division.
The original vision for Techonomy was a "hybrid" of original reporting, opinion, aggregated content and contributed long form journalism, as well as a combination of publishing, teaching, consulting and partnerships. The startup’s debut conference took place in August 2010 featuring speakers such as Bill Gates and former Google CEO Eric Schmidt.
However, earlier this year, Techonomy was "reconsidering its business model." Going forward, Techonomy and Forbes will share editorial and business resources.
The second Techonomy conference will take place Nov. 13-15.