Folio: Wire | 6.07.07
ALM Launches New Vertical Search Engine
ALM’s Law.com has launched Law.com Quest, a vertical search engine thatwill enhance the Law.com Web site and includes 150,000 current and historical articles from The American Lawyer, Corporate Counsel, The National Law Journal, New York Law Journal, Legal Times and The Recorder as well as original Law.com content and information from 800 law blogs and 450 law firm Web sites.
Quest will continue to grow in the future and will be rolled out to all ALM newspaper and magazine sites as a downloadable graphic that can be placed on any third party Web site for free. Users can search and group results by publication, media type, format and/or subject and date.
Inc. to Switch to 100% Recycled Paper
Mansueto Ventures Inc. will begin printing Inc. magazine on 100 percent recycled paper string with the June issue. Sister title Fast Company switched to 100 percent recycled paper with its February issue. The paper, supplied by Germany-based LEIPA Georg, consists of 85 percent recycled post-consumer waste, 10 percent waste from unsold magazines and five percent recycled printer waste.
Success, Sedona Monthly, Launch Mobile Initiatives
Success magazine and Sedona, Arizona-based Sedona Monthly have partnered with mobile technology and mobile media provider DMD Holdings to launch new mobile programs. Success’ program will send readers daily text messages. The magazine has plans to expand text options with tips of the day and leadership lessons as well as embedded wireless application protocol, links into the text that will allow recipients to access more information. Cell phone users can subscribe by singing up online or by texting the word "Success" to 95763. The program costs $9.99 a month.
Sedona Monthly, a regional magazine will send readers weekly or daily updates and alerts regarding Sedona-area events, restaurant spotlights and more. The magazine will also charge a monthly subscription fee of $9.99. In the future, the magazine plans to launch an initiative where mobile subscribers can take photos of Sedona with their cell phones and upload the photos to the magazine’s Web site. A horoscope feature is also in the works.
Pregnancy Launches Annual Beauty & Style Guide
Future US monthly magazine Pregnancy has launched its first annual Beauty & Style Guide, targeting women who looking to be beautiful and fashionable during pregnancy. The guide will be on newsstands for three months.
Organize Magazine To Debut June 26
A new bi-monthly lifestyle magazine will hit newsstands on June 26. Organize debuts with 40,000 copies for the premier issue and projects circulation to surpass 150,000 by the third issue, according to a statement from the company. The magazine will be available via subscription while distribution has been secured in all Border’s stores and more than 74 percent of all Barnes & Noble retailer locations nationwide.
REDBOOK Partners with CBS News
Hearst heavyweight REDBOOK has partnered with CBS’s "The Early Show" for a special series on called America’s Hottest Husband 2008. Readers and viewers can log on to two special REDBOOK and Early Show Web sites to nominate their husbands. Every month through April 2008, the sites will feature a Hot Husband of the Month. REDBOOK editor-in-chief Stacy Morrison will make appearances on the morning program to announce each month’s winner. In January, REDBOOK editors will name 25 finalists and the top 10 will be featured in the May 2008 issue of REDBOOK. The top five will appear on The Early Show in April 2008 and will be featured in the June issue of the magazine.
Hollywood Reporter Online Devotes Half of Page to Ad
Nielesen Business Media’s The Hollywood Reporter has launched a new online advertising format called the "50/50";which grants half of the online page real estate to an advertisement. NBC Universal Television Studio is the exclusive advertiser for the launch and will run an ed though mid-June. Check it out here.
The 50/50 format is customizable and can be segmented along the page and has the ability to feature video, blogs and redirects. It is the only ad that will appear on the page and runs alongside the content full-screen. Nielsen plans on incorporated the 50/50 into its other sites for Billboard, Adweek Brandweek and Mediaweek later this summer.
Online-Only Magazine Targets Progressive Artists and Activists
Shades, a new online progressive magazine that went live on Friday, June 1, targets progressive and creative activists worldwide. The June-July issue features a mix of stories covering Def Poetry Jam artists, photographers and recording artists, as well as essays, original poetry and photography and book, film and music reviews.
American Trucker Redesigns Site for Faster Search
Penton Media’s American Trucker magazine has relaunched it’s Web site. The site features new search and filtering capabilities that will deliver faster and more precise results to site users looking to locate new and used trucks, trailers, parts and services.
Users can search by seven different category filters and can search thousand of dealers based on a number of criteria including geography and services provided. The site also features new ad opportunities tied to search results as well as a "Features of the Week" section.