FOLIO: Wire | 5.04.06
From January 2002 to February 2005, more than 43 small businesses spent some $125,000 to advertise in a White Plains, N.Y.-based wellness magazine. Problem is, the magazine didn’t exist. A 32-year-old Queens woman who ran a fake magazine for more than three years has been sentenced to six months in jail, four-and-a-half years probation and ordered to pay $63,000 in restitution as a condition of her probation, according to the Westchester County district attorney’s office.
District Attorney Janet DiFiore said in a prepared statement that Elise Wilson created a media kit for a non-existent magazine called Wellness Today and sold ads that were never published. According to the DA, Wilson operated out of an office at 75 South Broadway in White Plains. She deposited the checks she received from advertisers in an account under the name Wellness Today Publishing Company. In addition to her sentence, Wilson received judgment orders for restitution of the total amount she swindled out of advertisers, $124,665.90.
Rolling Stone Goes 3-D for Issue 1,000
Rolling Stone magazine celebrates its 1,000th issue this week with a burst of rock ‘n’ roll excess: a glitzy Manhattan party with the Strokes as house band and a 3-D cover that mimics the Beatles’ "Sgt. Pepper" sleeve and cost nearly $1 million to produce. The venerable music mag published its first issue in 1967.
Surfer Goes Eco-Friendly
Primedia’s Surfer magazine will print on recycled paper starting with its June issue. In collaboration with outdoor apparel company Patagonia, Surfer is the first U.S. surfing title to use recycled paper.
Patagonia will sponsor the effort throughout the end of the year. The use of recycled paper, according to publisher Rick Irons, is expected save over 4,400 trees from being cut down and more than 13 garbage trucks of solid waste. The magazine prints 39.5 million pages for each monthly issue.
Hanley Wood Dips into Housing Finance Market, Acquires Alexander & Edwards Publishing
Hanley Wood has acquired San Francisco-based Alexander & Edwards Publishing Inc., a privately held publisher of the housing finance market. The purchase includes two magazines Apartment Finance Today and Affordable Housing Finance, and two industry conferences associated with those magazines. The purchase price was not disclosed. New York-based media bankers AdMedia Partners represented Alexander & Edwards in the deal.
Founded and led by Andre Shashaty, Alexander & Edwards’ publications and conferences focus on development and financing of multifamily housing, affordable housing and community development, and public policy on housing and urban affairs. The publications and conferences will join Hanley Wood under the direction of Warren P. Nesbitt, group publisher. Other magazines in the group include Builder, Big Builder, Residential Developer and Multifamily Executive.
R.R. Donnelley Inks Mult-Million Dollar Distribution Deal with Parade
Chicago-based R.R. Donnelley & Sons Co. has signed a multi-year, multi-million dollar distribution management deal with Parade magazine. Parade, the oldest weekend magazine in the country, is distributed in more than 340 newspapers weekly and reaches over 75 million readers.
Modern Painters Expands in the U.S.
LTB Media title Modern Painters will move from its London-based location to an office in New York in June. Editor-in-chief Karen Wright, will become editor-at-large and continue working from Europe. Roger Tatley will be promoted tosenior editor, replacing Wright.
An advertising sales team will continue working out of London, which has produced a 73 percent increase in ad pages this year over the same period in 2005. New LTB sales offices will expand throughout the U.S. metro markets, establishing locations in Los Angeles, Chicago and Miami. Jeff Guice has been hired to lead corporate sales in the U.S., while Edie Meyer holds the same position in Europe. The first U.S.-published issue will debut in September. The magazine’s Web site, Artinfo.com, has been placed under the watch of former Fairchild Internet executive Robin Kamen.
Haymarket Media Launches Senior Caregiving Magazine
Sunrise Senior Living, a Virginia-based senior community living provider, has launched Sunrise magazine, targeted to caregivers aged 45-64 who deal with issues surrounding aging, caregiving and wellness. The bi-yearly title, published by Haymarket Media, debuted with its spring/summer issue with an initial production base of 500,000.
IDG Offers Contextual Ad Services Online
International Data Group has teamed up with Quigo to integrate contextual advertising services on six of its IT-focused Web sites. IDG’s TechWords allows for keyword-targeted, auction-based, pay-per-click advertising and will be available on cio.com, computerworld.com, cso.com, infoworld.com, javaworld.com and networkworld.com.
Rodale’s Partner Web Site Launches Contest
Rodale, Inc. has teamed up with NBC and Reveille Productions, an independent production and distribution company, to launch The Biggest Loser Club Online Summer Challenge. The challenge stems from The Biggest Loser television show on NBC, and will run on the Web site www.biggestloserclub.com, which was launched in September 2005. The Web site runs on a subscription basis. Constestants may enter the competition either on the Web site or through the mail.
Questex Launches 15 Sites, 4 Print Titles, 6 Events
Newton, Mass.-based b-to-b media provider Questex Media Group, has launched a number of new titles both online and in print, as well as six events. The new projects cross a variety of markets and include technology, travel, home entertainment and industrial & specialty categories.