Folio Top Women: Monica Gadsby
CEO, Latin America and U.S. Multicultural, Starcom MediaVest Group
Since beginning her career as a founding member of the Leo Burnett Hispanic unit in 1987, Monica Gadsby has been a pioneer in multicultural marketing. When few in the business understood the importance of this key demographic, she was increasing her clients’ market share in Hispanic communities. As the current CEO of SMG Multicultural & Latin America, the leading multicultural media network in the U.S., she continues to break new ground.
With three fully operational and client-focused offices in Chicago, Miami and New York, Gadsby and her team service global accounts for iconic brands like Procter & Gamble, Walmart, Coca-Cola, Kraft, Disney and Burger King. She is known as a trendsetter in U.S. Hispanic, African American and Asian marketing, delivering continued innovation in targeted insights and content.
Her accolades, as one might imagine, are many; for example, in 2009, Gadsby was named one of the first judges from the U.S. Hispanic market for the Cannes Lions International Advertising Festival, where she served on the media jury. She was honored as a Legend at the ADCOLOR awards in 2011; that same year, Gadsby received an award for Achievement in Hispanic Television from Broadcasting & Cable magazine.