[This is part of our special extended team coverage of the American Magazine Conference, the annual gathering of publishers and editors, held October 16-19.]
Calls for New Metrics, Recognition of Product Placement Dominate 2005 AMC
Matt Kinsman: The call for new magazine metrics to put the industry on an equal playing field with other media wasn't new, but the open acknowledgement that product placement is a reality to the future of the consumer magazine industry was a twist for the 2005 American Magazine Conference.
ASME Prez Says New Yorker/Target Flap Did Not Direct Guidelines Change
Bill Mickey: ASME president and Newsweek editor Mark Whitaker says specific recent events did not necessarily precipitate the changes to its editorial guidelines, and that they were in the works for a year. Whitaker also defines a Three Strikes policy: On the first two violations, we handle all our communications privately. We probably send a couple dozen violation letters out every year. We don’t go to war with each other in the press over it. If the magazine ignores our letters, they get excluded from the National Magazine Awards.”
AMC Roundtable: Despite Pay-Off, Publishers Still Wrestle With Ad Packages
Matt Kinsman: All publishers know their clients want to go beyond the page, to use a well worn industry cliche. But even as publishers are starting to see significant payoffs in additional packages such as online and live events, they're still struggling with the best way to produce those packages.
Pushed by Product Placement, ASME Revises Editorial Guidelines
Dylan Stableford: With product placement in the minds of more and more media marketers, the American Society of Magazine Editors today issued updated guidelines addressing the so-called church and state seperation of advertising and editorial content in magazines.
Magazine Metrics Take It on the Chin at AMC
Matt Kinsman: New Magazine Publishers of America chairman and Hachette Filipacchi president and CEO Jack Kliger blasted current magazine metrics as antiquated and out of step with other media: “Circulation-based metrics are irrelevant to proving advertising effectiveness.”
Jon Stewart Reverberates at Annual Mag Conference
Tony Silber: Then came a recent Wired cover of Stewart with a remote in his mouth. Actually, Texas Monthly editor and AMC chairman Evan Smith said, we wanted to put that remote somewhere else.