Now that we live in such a data-driven environment, CMOs are charged with overseeing an ever-tightening definition of magazine audiences to appeal to their brand-side counterparts who are looking to run custom, multichannel campaigns across a menu-like selection of audience segments.
And magazine CMOs are doing this even as their own audiences atomize across many different channels and as their magazine brands are stretching across those same channels, defying the definition of what a magazine brand even is.
Through all of this, CMOs are devising new ways for publishers to make more money through media extensions, licensing opportunities, events and unearthing new audience segments.
The third day of the Folio: Show features a special keynote panel of magazine media CMOs who will share how their brands are branching out onto new platforms, growing new audiences and how custom marketing solutions are driving new revenue opportunities across the entire portfolio of assets.
It’s a must-see discussion—featuring Bonnier Corp.’s Elizabeth Burnham Murphy, Forbes Media’s Tom Davis, Source Media's Minna Rhee and Meredith Corp.’s Nancy Weber—that will give you a view from the top on how brands, audiences and custom marketing services are converging in new ways.
The Folio: Show will take place October 19-21 at the Marriott Marquis in New York.