Folio: Publishing Technology Wire | 12.05.06
PCMag.com Launches Click to Call Ad Service
PCMag.com is partnering with eStara, a provider of conversion solutions for online sales, to launch a Click to Call service for its visitors. Click to Call enables visitors to immediately connect to a product manufacturer’s customer service representative;by telephone;with a click of a button. The service will allow PCmag.com users to make immediate purchases while delivering leads to the magazine’s national advertisers.
The service will connect the shopper with the customer service rep by ringing the phone at each end. The shopper just has to answer the phone to be immediately connected to the company. Current participating companies include Toshiba and Lenovo.
Kiplinger.com Provides Users with Free Insurance Ratings
Kiplinger.com is working with insurance rating service, A.M. Best to provide its users with free ratings on life, health, HMO and property/casuality insurance companies worldwide. The service is available at Kiplinger.com/links/ambest_ratings and works by connecting users to A.M. Best’s database of insurance companies.
The search tool provides credit ratings measuring insurance companies’ ability to pay claims. It also provides ratings on financial instruments issued by insurance companies, such as bonds, notes, and securitization products.
American Profile Launches Web site
Weekly magazine, American Profile had launched Americanprofile.com to expand the content offerings it currently gives readers. The new site will feature a searchable database of recipes contributed by readers, which will be organized by meal, ingredient and keyword. It also will feature an online store, editors’ reviews of books, music and video, and a message board discussing recipes, articles and topics of general interest.
Quad/Graphics Names New VP of Finishing Operations
Quad/Graphics has named Bill Graushar to the position of vice president of finishing operations. In his new position, he will direct the company’s vast finishing operations, corporate-wide. A 27-year veteran of Quad/Graphics, Graushar most recently served as the company’s manager of
finishing research & development. He is the inventor or co-inventor on 23 patents and 14 pending patent applications.
Brandweek Launches Brand Tracking Service
Brandweek has teamed up with on-demand software provider, Vocus to launch a new Web-based subscription service called BrandTracker. The service allows brand marketers to track and analyze news related to their business, products, brands and competitors.
The service provides 24/7 news monitoring of more than 25,000 news sources; customized e-mail alerts of breaking news; and a suite of graphical analytical charts and graphs. BrandTracker is accessed via the Brandweek.com home page.
BrandTracker can be purchased by credit card on the Web as a monthly or annual subscription. There are three levels of service available starting at $295 per month. A no-obligation free trial is also available on the Web site.
CABLEready, Cynopsis Partner on CableU
CABLEready, an independent distribution and development company, and domestic television trade publication Cynopsis have launched CableU, a subscription-only online service for the TV programming community that will analyze cable network performance and trends to give networks and producers competitive analysis. CableU provides subscribers with up-to-the-minute proprietary research, analysis and insights on 25 U.S. cable networks, including Discovery Channel, History Channel, A&E, Court TV, Bravo, National Geographic Channel and Comedy Central.
CableU currently tracks 25 cable networks, with plans to roll out additional features and networks through the fall. Subscriber information, site demos and other information are available online at Cableu.tv.