Media Kit

Folio: is the largest event and digital media brand providing business intelligence and face-to-face experiences to multiplatform publishers seeking breakthrough thinking and solutions to successfully transform their business.

Community

Our Engaged Audience of Decision-Makers

Total Audience:* 632,054 Decision Makers

*Combined online/email/social media audience

Buying Power

Audience Chart 1

Audience by Job Level

Audience Chart 1

Readers by Audience Type

Audience Chart 1

Folio: Readers

They Want To…

(Includes CEO, COO, CRO, CFO)
  • Connect with other C-level executives in the magazine media and digital publishing community
  • Discover services, products and solutions to improve ROI
  • Identify new revenue-generating opportunities
  • Develop an informed marketing mix
  • Case studies and data from successful marketing campaigns
  • Learn to increase audience engagement
  • Discover new content personalization and distribution tools
  • Leverage audience insights to drive more revenue
  • Learn strategies for creating competitive, compelling content in a constantly changing media landscape
  • Hear what’s working for their peers
  • Learn new techniques for integrated media sales
  • Develop strategies for targeting qualified leads
  • Out of the box tips and tools to sell more
  • Maximize efficiency
  • Discover technologies and platforms to improve employee work flow
  • Learn how AdTech and MarTech can help their company drive revenue

Media

Your Goals + Our Market Expertise = Actionable Business Intelligence

Partner your marketing goals with our editorial authority and access to key decision-makers to obtain the results you need in 2019. Our suite of Marketing Services was created because you—our customers—asked for it. Count on us to listen to your objectives and obstacles and devise solutions to exceed them. You can leverage our know-how and dedication into assets that you can use to position your company in the marketplace, expand your reach, and even arm your sales team.

Not all leads are created equal. We’ll help you reach potential customers whether they are in the awareness, consideration or intent stage of a purchase. Partnering with Folio: amplifies your brand’s visibility and keeps your sales team supplied with fresh leads.

Choose from:

  • Webinars
  • White Papers
  • Special Reports
  • Infographics
  • Executive Summaries

Increase engagement and ROI with smart placement by leveraging the Folio: website, eletters and social media networks to get in front of the publishing executives you want to reach. All placements include detailed analytics on reader engagement. Use existing assets or work with our team on customized messaging.

  • Website Banners — Make impressions on the right people online.
  • Eletter Advertising — Position your message in broad spectrum and targeted eletters.
  • Audience Extension — Retarget the Folio: audience on our partner website networks and Facebook.
  • Native Advertising — Contextualize your content across our digital channels – website, eletter and social.
  • Award Winners Gallery Sponsorships — Associate your brand with the winners of industry awards program in high-engagement, shareable online formats.
  • The Folio: Content Studio — Relevant, must-read information to support your marketing strategy. Our team of writers, designers and digital developers will create a package of compelling multimedia assets that brings your brand message to life and engages decision makers and influencers in all stages of the buying process.
  • Thought Leadership Q&A — We interview your top executive for insights on their area of expertise and what your company has to offer publishers.
  • Email List Rental — A one-time e-blast to our list of engaged multichannel publishers.
  • Targeted Email Campaigns — Focus your outbound messaging on job function, job level or company type, with one or multiple filters.

Events

Folio: conferences and awards programs are among the most prestigious our industry has to offer. Sponsorships include full benefits, from attendee lists and logo on all marketing collateral reaching more than 60,000 media professionals, to unparalleled event exposure.

Event Photo 1
Event Photo 2
Event Photo 3
Event Photo 4
Event Photo 5
Event Photo 6

Attendees

  • Publishers
  • Presidents & CEOs
  • Editors in Chief
  • CTOs
  • CROs
  • Marketing Directors
  • Sales Directors
  • Executive Digital Directors
  • Audience Engagement Managers
  • Social Media Managers
  • VPs, Business Development
  • Data & Analytics Strategists
  • Ad Operations Managers
  • Production VPs

Our Community

Coming Together at Folio: Events

AACP ABC Fusion AARP Ad Age ALM American Chemical Society American Media Inc. The Center for Association Leadership The Atlantic billboard Bauer CBS Interactive Chapel Hill, Hillsborough and Carrboro Commercial Property Executive CONDÉ NAST Delta Magazine Dotdash ESPN The Magazine / ESPN W Facebook Fatherly Floor Covering Weekly The Foundry Frontline Medical Communications GateHouse Media Google Government Executive Media Group Grupo Opsa Guideposts Harvard Business Review Hearst Bloomberg informa exhibitions Hoffman Media mental floss mindful MIT Sloan Management Review New York Magazine North Coast Media Northstar Travel Group People Magazine Pet360 PMMI Media Group POPSUGAR Scholastic Society for Human Resource Management SourceMedia Southern California Life Magazine St. Louis Magazine TechTarget The Hollywood Reporter The New York Times USA Today Network Active Interest Media Vanity Fair Wall Street Journal Women’s Health Magazine WebMD Zoomba Group

Sponsorships

SPONSORSHIP OPPORTUNITIES

Folio: events offer significant face-to-face time with the smartest decision makers and influencers in publishing from consumer and b2b to enthusiast, association and regional media. Leverage our exclusive 1:1 Meetings, sponsor a networking reception, or support one of our prestigious Awards Programs to build quality connections.

Emerge as an innovator and trusted partner in your area of expertise by leveraging our thought-leadership sponsorships. Opportunities range from having your senior executive show off their knowledge by joining our conference program as a speaker/trainer, crafting custom sessions in conjunction with our editors, bestowing honors at one of our prestigious awards programs and more.

84% of Folio: event attendees have final decision-making authority, can recommend new products, or are significant influencers in the final purchasing decision. Our Lead Gen sponsorships are the perfect way to keep your sales team armed and your pipeline full. Features include pre- and post-show exposure with co-branded surveys, special reports and sponsored insights that are brought to life, onstage, at our live Events.

2019 EVENTS

  • Folio: Digital Awards
    March 21, 2019
  • Folio: Content Engagement Master Class
    June 18, 2019
  • Folio: Top Women in Media Awards
    June 7, 2019
  • The Folio: Show
    October 30-31, 2019
  • Folio: Eddie & Ozzie Awards Gala
    October 30, 2019
  • Folio: Rising Star Awards
    October 31, 2019

Custom Events

Work with the Folio: team to craft a custom Executive Roundtable or Meetup, designed specifically for your target prospects.

Folio: Roundtables are high-level discussions that bring together select b2b or b2c executives to examine top trends in a specific area. As an exclusive sponsor, your company will emerge as a thought-leader and trusted partner in your area of expertise. These highly targeted events deliver a hand-selected quality audience, focused conversation and extended lifecycle, as each roundtable is transcribed into a downloadable Executive Brief.

Folio: Meetups are a series of evening networking events featuring a Happy Hour with a lively panel discussion led by top media and agency execs. Themed around hot-button topics, our informal atmosphere creates the perfect opportunity for your business development team to make valuable connections with your target prospects in publishing. As an exclusive sponsor, you’ll co-host the party and moderate the panel discussion.