Face Up: This month: Inside Supply Management
Issue: March 2006
Launched: January, 1990
Circulation: approx. 40,000
Editor: Roberta J. Duffy
Publisher: Institute for Supply Management
Creative Director/Art/Graphics: Bates Creative Design Group, LLC
The Institute of Supply Management adopted a new mission statement:
"To lead supply management."
In orderto revamp its publication, the institute outsourced to an external
design firm, Bates Creative Group, to come up with a fresh idea for the
April 2006 issue. Senior Art Director Roger Selvage says he literally
just cleaned house, typographically and structurally, with the
revolving door graphic and the redesigned masthead. The old style was
murkier and collage-oriented, while the new cover features bold colors,
simple lines and something the magazine had rarely featured on the
cover before: People.
Selvagesays the process was fairly simple. Three designers from Bates Creative
merged their ideas together along with the opinions of the ISM staff to
create the final look, playing around with color and the number of
people they wanted to show coming and leaving. They reworked the name,
highlighting the word "Supply" and setting the text apart from the art
to showcase the title.
Our design panel says: "Revolvingdoor concept isn’t exactly fresh, but the
from-above perspective andminimalist treatment breathes new life into it. Has a nice
b-to-b feel. It seems to me that the designer understands his audience. A clever
headline and more editorializing in the art would have made this
stronger? I would like to see some human element in the design. I’d pick
up this magazine from a waiting room coffee table."
Jandos Rothstein, Design Director, Governing Magazine
Stephanie Faucher, Computerworld
Mayumi T.Hudgins, Meetings & Conventions
Have a unique "cover" story?
Contact Folio: Assistant Editor Linda Zebian at email@example.com.