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Data-Driven Editorial: Boosting Traffic and Audience Engagement by Measuring What You Post

Data is not just for the marketing department any more. Trend analysis, keyword tracking, engagement metrics, social media sniffing and a range of optimization techniques have brought science into the editorial operation. Editors are learning how to detect emerging trends on the Web and on social, and craft editorial that rides the wave. They are analyzing their own audience’s behaviors more closely than ever before and with sophisticated new tools, they’re creating content when and where it engages readers the most. Companies are now using tools to understand how to customize content so it performs best in each individual channel—from the various social networks to mobile and the Web.


At this Folio: Webinar, Data-Driven Editorial: Boosting Traffic and Audience Engagement by Measuring What You Post, on Tuesday, April 14, 2015 from 2:00-3:00 pm ET, we’ll ask some of the most successful magazine publishers to share best practices that combine new-wave analytics with traditional editorial common sense. In digital channels, readers are always telling you what they want, where and how they want it. All it takes is to listen.


Attend this interactive and information-packed Webinar to learn:

  • The most popular analytics tools editors use for trendspotting.

  • How trend analysis fits into the editorial workflow.

  • The tools publishers use to track social-media channel performance.

  • How editors customize content to optimize performance on each social channel.

  • What skill sets the next generation of writers and editors need to work in a data driven content world.

  • How publishers are testing and optimizing headlines and content on the fly to improve performance.

  • The role content formats, from video to multimedia, plays in content optimization.

  • The costs and challenges in ramping up a content-optimization approach, whether it's large or small scale. 

  • The business case for using data to drive better engagement.


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  • Bill Mickey, Editorial Director, Folio:


  • Dylan Howard, Vice President of News, American Media; EIC, National Enquirer

  • Melanie O'Brien, Senior Manager of Content Marketing, Reader's Digest Association

  • Rick Thompson, President, Co-Founder, Greentech Media

Sponsored By:





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Who Should Attend?

If you work in any of the following areas, you'll want to join us.

  • Editorial
  • Marketing
  • Content Marketing
  • PR/Communications
  • Management
  • Social Media
  • Digital Development
  • Sales/Advertising
  • Business Development

How Does This Webinar Work?

The live audio is delivered to your location over your computer speakers. The power-point presentations are presented over the Internet and are available to print out after the program. This is like a talk-radio program with visuals on the Web. You will be able to have a live Q&A with all the speakers. 



For questions or comments, please contact Danielle Sikes at or 203-899-8433.

If you are interested in sponsoring our next Folio: Webinar, contact Tania Babiuk at or 203-899-8498.


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